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#037: Improving SaaS Free Trial Conversion Rates and Customer Lifetime Value Using Email Marketing with Omolola Akinyele

Hey {First Name}, An Insider's Guide to Outbound Sales

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Crafting Connections: The Art of Targeted Marketing

This chapter explores the significance of targeted advertising and the power of storytelling in enhancing sales and marketing strategies. It emphasizes the need for personalization and understanding customer behavior to improve conversion rates, especially in SaaS businesses. The conversation includes practical strategies on how to engage potential advertisers and successfully transition customers from free trials to paid subscriptions.

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