
#037: Improving SaaS Free Trial Conversion Rates and Customer Lifetime Value Using Email Marketing with Omolola Akinyele
Hey {First Name}, An Insider's Guide to Outbound Sales
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Email Strategies for SaaS Success
This chapter explores effective email marketing strategies tailored for small SaaS businesses and solo entrepreneurs, highlighting the importance of onboarding, check-ins, and value-driven messages. It emphasizes understanding customer motivations and needs to enhance engagement and conversion rates throughout the customer journey.
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