Hey {First Name}, An Insider's Guide to Outbound Sales
#040: Use These Simple Cold Email Tactics to Book More Sales Meetings with Guillaume Moubeche
Dec 1, 2019
Guillaume Moubeche, Founder & CEO of Lemlist, shares his expertise in crafting personalized cold emails that truly resonate. He reveals how Lemlist's innovative platform enables automated personalization using images and videos to boost client engagement. The conversation dives into targeted strategies for reaching recently funded companies, emphasizing the fun of tailoring outreach based on client needs. Guillaume also discusses the importance of effective follow-ups and offering tangible value before securing a meeting—all essential for successful sales.
31:01
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Quick takeaways
- Personalizing cold outreach with tailored content like videos and images significantly boosts engagement and response rates among prospects.
- Building a community around a product enhances sustainable growth by driving user engagement, feedback, and creating a platform for ongoing outreach strategy development.
Deep dives
The Importance of Personalization in Cold Outreach
Cold outreach success heavily relies on personalization, which has become increasingly crucial as general automation oversaturates the market. Only about 10% of outreach messages include substantial personalization beyond basic merge fields like name and company. By enhancing outreach with tailored content such as personalized videos or images, sales representatives can significantly increase their engagement and response rates. For example, using personalized thumbnails that lead to dedicated landing pages can foster a sense of familiarity and increase the likelihood of recipients engaging with the content.
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