
#040: Use These Simple Cold Email Tactics to Book More Sales Meetings with Guillaume Moubeche
Hey {First Name}, An Insider's Guide to Outbound Sales
From Lead Generation to Lemlist: A Journey of Innovation
This chapter chronicles the speaker's journey in establishing Lemlist, beginning with experiences in a B2B lead generation agency. It highlights innovative outreach strategies, such as personalized emails and the integration of videos, along with the importance of defining target customers and building relationships. The discussion also emphasizes community engagement and utilizing platforms like AppSumo for successful SaaS launching and growth.
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