Marketing Vanguard

Jerri DeVard, Founder and CEO of BECA, discusses the importance of diversity in marketing, collaboration, and mentorship. She emphasizes building relationships with HBCUs for talent acquisition and the future of CMOs becoming CEOs.

Today, our guest is Kate Huyett, CMO of Bombas, a comfort-focused sock and apparel brand with a mission to help those in need. Join us as we discuss Kate's journey from Investment Banking at Goldman and Sach to her leadership roles in marketing. Kate shares Bombas’s mission, its evolution, and their unique marketing strategies. Learn about the importance of brand, collaboration, and the cross-functional nature of marketing. With insightful anecdotes and future plans, this podcast is a must-listen for marketing enthusiasts.Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.If you like what you heard from today’s episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year’s Brandweek event in Phoenix, Arizona. Click this link to find out more! Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney sits down with Zarina Stanford, CMO at Bazaarvoice. During the conversation, Stanford shared insights into the transformative journey of consumer-centric marketing and the pivotal role it plays in shaping modern business strategies. As the marketing landscape continues to evolve, Stanford's vision for a more integrated and purpose-driven approach serves as a guiding light for marketers navigating the ever-changing tides of consumer influence and business innovation. Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, Jenny sits down with Taylor Montgomery, CMO of Taco Bell as he shares insights into his journey, leadership philosophy, and the evolving landscape of brand management. Recorded live during ADWEEK’s Social Media Week event in New York, they discuss Montgomery’s early career at Procter & Gamble which provided him with invaluable lessons in leadership and the mechanics of brand management, setting the stage for his tenure at Taco Bell. He shares his journey rising through the ranks of Taco Bell where he began as a senior manager in product innovation. Through ambition and mentorship, he ascended to roles of increasing responsibility, both domestically and internationally. Tune into this special episode of Marketing Vanguard to learn more about the culture at Taco Bell and the role of social media in modern brand management.   Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, Jenny sits down with Mauro Porcini, PepsiCo's first ever Chief Design Officer.During the conversation, Porcini discusses the intersection of design, marketing, and innovation within the company and shares insights into PepsiCo's approach to design, including the two-year process of redesigning the iconic Pepsi brand. He also discusses the importance of aligning design with business goals and the iterative nature of the design process. Hosted on Acast. See acast.com/privacy for more information.

Since 2012, Instacart has revolutionized the way people shop for groceries by offering convenient delivery and pickup services from local stores. As the company continues to expand its market presence and innovate its offerings, CMO Laura Jones has been at the helm of crafting and executing Instacart's marketing strategy.On this week's episode of Marketing Vanguard, Jenny sits down with Jones to discuss her background at companies like Uber, Google, and Visa and her strategies as a marketing leader at Instacart. Throughout the conversation, Jones emphasizes the importance of understanding customer needs and preferences. "At Instacart, our primary focus is on delivering value to our customers," she explained. "We strive to anticipate their needs and provide personalized experiences that exceed their expectations." Listen to this week's episode to learn valuable insights into the marketing strategies and principles that have propelled Instacart's success. Hosted on Acast. See acast.com/privacy for more information.

Marissa Thalberg, Chief Marketing Officer at SeaWorld, delves into creativity in marketing, holistic business strategies, and leadership styles. She emphasizes the importance of staying true to personal beliefs, authenticity, and supporting women in the industry.

On this week's episode, host Jenny Rooney welcomes QUAD CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations.During the conversation, Golden highlights the dynamic nature of the marketing industry, which continually evolves, demanding innovative decisions and impactful actions from marketers. Golden shares his journey from the entertainment industry to agency and brand roles, focusing on his passion for helping brands evolve and identifying golden opportunities for growth. They also discuss the role of a CMO in today's landscape and the need for adaptability and continuous learning, especially in light of economic uncertainties and shifting market dynamics while embracing new technologies like AI. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney sits down with Squarespace’s Chief Creative Officer David Lee to discuss the intricacies of creativity, brand strategy, and the evolving role of in-house capabilities.During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity, and personal brand representation as core pillars of its mission. They discuss the brand's presence at the Super Bowl and how their marketing initiatives expand beyond the Big Game. He also shares why he believes that creativity is inherent to all and that it will play an increasingly vital role in the future of work. Hosted on Acast. See acast.com/privacy for more information.

During ADWEEK’s Big Game Brunch event in Las Vegas, ADWEEK’s Jenny Rooney sat down for a special conversation with actor and filmmaker Edward Norton and PepsiCo vp and former NFL player Kalen Thornton to discuss TV measurement challenges, new partnership options for brands, and how ad-funding streaming could be a windfall for filmmakers. Hosted on Acast. See acast.com/privacy for more information.