Marketing Vanguard

Marissa Thalberg, Chief Marketing Officer at SeaWorld, delves into creativity in marketing, holistic business strategies, and leadership styles. She emphasizes the importance of staying true to personal beliefs, authenticity, and supporting women in the industry.

On this week's episode, host Jenny Rooney welcomes QUAD CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations.During the conversation, Golden highlights the dynamic nature of the marketing industry, which continually evolves, demanding innovative decisions and impactful actions from marketers. Golden shares his journey from the entertainment industry to agency and brand roles, focusing on his passion for helping brands evolve and identifying golden opportunities for growth. They also discuss the role of a CMO in today's landscape and the need for adaptability and continuous learning, especially in light of economic uncertainties and shifting market dynamics while embracing new technologies like AI. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, host Jenny Rooney sits down with Squarespace’s Chief Creative Officer David Lee to discuss the intricacies of creativity, brand strategy, and the evolving role of in-house capabilities.During the conversation, Lee shares his journey from the agency world to Squarespace and the company's focus on design, creativity, and personal brand representation as core pillars of its mission. They discuss the brand's presence at the Super Bowl and how their marketing initiatives expand beyond the Big Game. He also shares why he believes that creativity is inherent to all and that it will play an increasingly vital role in the future of work. Hosted on Acast. See acast.com/privacy for more information.

During ADWEEK’s Big Game Brunch event in Las Vegas, ADWEEK’s Jenny Rooney sat down for a special conversation with actor and filmmaker Edward Norton and PepsiCo vp and former NFL player Kalen Thornton to discuss TV measurement challenges, new partnership options for brands, and how ad-funding streaming could be a windfall for filmmakers. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode, Jenny Rooney from Adweek sat down with Gerald Youngblood, CMO of Lenovo North America, to explore the company's journey of transformation and the evolving role of marketing in the tech industry. During the conversation, Youngblood shares his journey in the world of technology and marketing, the importance of balancing creativity with data-driven insights, and how Lenovo aims to shape a future where technology catalyzes positive change. Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Jenny sits down with Suzanne Kounkel, Global and US Chief Marketing Officer at Deloitte to discuss the challenges and opportunities faced by modern-day CMOs.During the conversation, Kounkel discusses her extensive experience at Deloitte, where she has held various roles over the past two decades, culminating in her current position as global CMO. She shares her insights into the evolving nature of the CMO role, emphasizing the need for adaptability and collaboration across the business. She also highlights key skills essential for the modern CMO. Hosted on Acast. See acast.com/privacy for more information.

From its inception in 1980 to the present day, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any long-standing brand, Applebee’s has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics.On the latest episode of Marketing Vanguard, host Jenny Rooney sits down with CMO Joel Yashinsky to discuss the journey of the brand’s resurgence and its strategic marketing approach. Yashinsky, a seasoned marketer who spent nearly two decades at McDonald’s, shared insights into Applebee’s transformation, emphasizing the brand's commitment to reconnecting with its roots while also engaging with new generations of customers.During the conversation, Yashinsky highlights the significance of collaboration with franchisees in driving the brand's success and teases upcoming announcements and partnerships aimed at further enhancing Applebee's guest's experiences. Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, host Jenny Rooney sits down with Tim Ellis, Chief Marketing Officer of the National Football League to discuss the strategies and insights driving the league's success, the importance of humanizing brands, and going beyond entertainment to drive positive change. During the conversation, Ellis shares insights from his journey, transitioning from the agency world to leadership roles at iconic brands like Volkswagen and Volvo before joining the NFL. He goes on to highlight the NFL's continued success in viewership, even amid the shift toward digital platforms.They also discuss the NFL's efforts to embrace multicultural audiences, with initiatives like airing the Super Bowl on TelevisaUnivision for the first time in Spanish. They also discuss the unexpected influence of pop icon Taylor Swift, putting players at the forefront of marketing efforts, and tackling important social issues such as mental health, anti-bullying, and voter engagement.  Hosted on Acast. See acast.com/privacy for more information.

Heidi Cooley, CMO of Crocs, discusses the brand's transformative journey, embracing quirkiness, authentic collaborations, and maintaining a consumer-centric focus. They've collaborated with brands like Balenciaga, KFC, and personalities like Post Malone and Lil Nas X. Cooley shares Crocs' global approach to branding, unique brand values, and maintaining a singular brand personality.

In this special episode recorded at ADWEEK's Outlook 2024 event in New York City, host Jenny Rooney sits down with Natalie Sunderland, Chief Marketing & Communications Officer at BNY Mellon to discuss her career transition from a decade in tech startups to joining BNY Mellon. During the conversation, Sunderland shares the similarities between the innovative spirit of BNY Mellon and the startup environment, positioning the institution as a dynamic player in the financial sector. She also provides insights into the company's 240-year history, its status as the oldest bank in America, and the ongoing transformation to stay relevant in the ever-evolving financial landscape.Later in the episode, they discuss Sunderland's views on the role of marketing within BNY Mellon, emphasizing the alignment of marketing and communications to drive earned media. Sunderland reflects on her leadership style, encouraging her team to think innovatively and contribute to reshaping the company's narrative.Companies that go on to lead their industry or pioneer new ones know the power of shipping fast. Contentful’s composable content platform gets you from inspiration to launch without skipping a beat, so teams can focus on building the most impactful experiences possible.What makes composable content different from a traditional, siloed CMS? While a CMS can only manage content for one specific channel at a time, a composable infrastructure breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.With Contentful, digital teams can:Easily compose intelligent, customizable experiences at any scale.Free up digital teams to collaborate and launch content experiences quickly and efficiently.Effortlessly tap into their creativity with dynamic features like AI Content Type Generator and Workflows.Discover the momentum your content can drive. Get Started at Contentful.com with Contentful’s composable content platform today. Hosted on Acast. See acast.com/privacy for more information.