Revitalizing a Brand by Embracing Change: How Applebee’s Reinvented Their Marketing Approach

From its inception in 1980 to the present day, Applebee’s has been a staple of American culture, offering comfort food and a welcoming atmosphere to patrons across the nation. However, like any long-standing brand, Applebee’s has faced its share of challenges, including a need to adapt to changing consumer preferences and market dynamics.

On the latest episode of Marketing Vanguard, host Jenny Rooney sits down with CMO Joel Yashinsky to discuss the journey of the brand’s resurgence and its strategic marketing approach. Yashinsky, a seasoned marketer who spent nearly two decades at McDonald’s, shared insights into Applebee’s transformation, emphasizing the brand's commitment to reconnecting with its roots while also engaging with new generations of customers.

During the conversation, Yashinsky highlights the significance of collaboration with franchisees in driving the brand's success and teases upcoming announcements and partnerships aimed at further enhancing Applebee's guest's experiences.

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