Marketing Vanguard From Rebranding to Reinvention: The Marketing Journey of QUAD CMO Josh Golden
On this week's episode, host Jenny Rooney welcomes QUAD CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various organizations.
During the conversation, Golden highlights the dynamic nature of the marketing industry, which continually evolves, demanding innovative decisions and impactful actions from marketers. Golden shares his journey from the entertainment industry to agency and brand roles, focusing on his passion for helping brands evolve and identifying golden opportunities for growth.
They also discuss the role of a CMO in today's landscape and the need for adaptability and continuous learning, especially in light of economic uncertainties and shifting market dynamics while embracing new technologies like AI.
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