Welcome to another special episode of the Marketing Vanguard podcast. Today, Jenny speaks with Todd Kaplan, Kraft Heinz's CMO, who has recently joined Kraft Heinz after a 17-year career at PepsiCo. In this episode, recorded on the sidelines of Brandweek 24 in Phoenix, Todd shares his insights on the power of marketing, calculated risk-taking, and the balance between creativity and business objectives.
Here are the key talking points from the episode:
- Todd Kaplan's Transition to Kraft Heinz
- The Impact of Marketing on Business Growth
- Mastering Calculated Risk-Taking
- Balancing Creativity and Business Objectives
- Challenges in the Current Marketing Landscape
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Marketing Vanguard