Greatest Hits - How the NFL is Winning Hearts Worldwide: Tim Ellis, EVP and CMO Reveals All

Welcome to another special Greatest Hits episode of the Marketing Vanguard podcast. Today, Jenny speaks with Tim Ellis, NFL's EVP and CMO. Tim delves into the league's digital growth and its strategies for reaching diverse audiences. He highlights the importance of authentic partnerships with creators, the NFL's cultural integration in marketing, and their focus on social issues like mental health and anti-bullying. He also discusses upcoming Super Bowl ads and the league's international expansion efforts, including initiatives in Ghana. Tim also expresses enthusiasm for the NFL’s future as a more inclusive global brand.

If you like what you heard from today's episode, the brains behind the Marketing Vanguard podcast, Adweek, will be appearing at this year's Brandweek event in Phoenix, Arizona. Click this link to find out more!

SurveyMonkey Curiosity Awards

The most innovative marketers are the ones who dare to ask the questions that matter and encourage a culture of curiosity in their organizations.

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Click here to learn more about the 2024 SurveyMonkey Curiosity Award winners

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