Profit by Design

Each person matters! Team members play a significant role in making and keeping a company profitable. To be profitable, a company has to make more than it spends, and the team members who find ways to take care of our exceptional clients increase sales, save money, and add significant value to our services. A profitable company is a healthy company that becomes a pillar of the local economy, and small companies are responsible for 60-80% of all new jobs in the US. Isn’t it easy to see why each team member is important? A stable, healthy, and profitable company means that each team member has job security, along with career advancement opportunities, raises, and other benefits. A growing, profitable company can provide jobs for your neighbors, friends, and other community members. This healthy business growth cycle continues on and on–and it all begins with the ways your team members contribute to profitability. Those profit conversations can be challenging and uncomfortable, but I’m here to make it easier for business owners. Join me for a closer look in today’s podcast! Profit by Design is a Tap the Potential Production. Show Highlights: How the right conversations with your team members can help them understand the difference between revenue and profit Why we developed A Guide To Talking To Your Team About Profit and have it available for you to download  How to equate “eyes on profitability” to having an emergency household account How profitability contributes to job security and a team-oriented workplace Listen to A Guide To Talking To Your Team About Profit as read by Dr. Sabrina Why your team should be working toward profit goals rather than sales goals Links and Resources: Download A Guide To Talking To Your Team About Profit and start using it today! Need help? We are here with real solutions to help you take your life back from your business. Book a call today at www.tapthepotential.com!   Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour  Mentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

As Thanksgiving is upon us, I’m filled with gratitude for our Tap the Potential team. They bring their best every day to serve our clients, and they are committed to our mission to help entrepreneurs take their lives back. Our team is impressive, for sure! I’m also grateful for our clients over the years; every single business owner has helped me learn so much on this journey of 17+ years. For today’s show, I want to focus on ways we can all work gratitude into our daily experiences. An intentional gratitude practice can be a way to lift our spirits every single day. When we acknowledge what we are grateful for, we are recognizing that the source of goodness lies, at least partially, outside of ourselves. That sense of connection with something larger than ourselves is beneficial in many ways. According to positive psychology research, gratitude is consistently associated with greater happiness, positive emotions, improved health, more resilience, and better relationships. Don’t we all need more of those things in our lives? Join me for a closer look at the benefits of gratitude! Profit by Design is a Tap the Potential Production. Show Highlights: Remember that the success you wished for and worked for brings more challenges–and it’s the success that someone else is wishing for right now. How gratitude helps us to focus on the good—and grow more of it How our gratitude impacts our team AND our personal self-esteem as business owners How gratitude causes “synchronized activation in multiple brain regions” to produce more serotonin and dopamine (from a 2008 study) What leading gratitude researchers discovered about gratitude, optimism, and improved health What the impacts are when a business owner expresses gratitude–both on their team AND on themselves What came from a 2016 study called The Grateful Workplace about a growth mindset vs. a fixed mindset How to be a grateful boss and cultivate gratitude within your team (Dr. Sabrina shares a team-building gratitude exercise!) Dr. Sabrina’s simple suggestions for cultivating more gratitude on the personal side Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team!  Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

What are you doing NOW to set yourself up for success in 2023? Imagine yourself one year from now in the same place, facing the same struggles and feelings of burnout. Wouldn’t that feel awful? I want to help make sure that does NOT happen to you. I want to show you strategies and steps you can take right now to set yourself up to be a thriving entrepreneur in 2023! It’s time to take an honest look at where you are and where you want to be in 2023. What steps do you need to take, and what support do you need to get to that thriving place? I’ve done the research, and I have answers to help! Our Better Business Better Life assessment has shown that 9 out of 10 entrepreneurs are experiencing symptoms of burnout. Wouldn’t you rather be part of the 1% who are thriving? Let me walk you through what you can do differently.  Profit by Design is a Tap the Potential Production.   Show Highlights: How our Better Business Better Life Program creates a customized action plan to partner with you for success with proven strategies and accountability (Visit our Website and click the “Schedule a Call” link at the top of the home page.) What the 1% of entrepreneurs who are thriving are doing differently in their businesses: They are taking intentional actions that move them toward their vision, like taking time to unplug from the business.  They are achieving 3x more revenue than those who are struggling.  They are willing to invest monetarily in themselves, their businesses, and their teams.  They have almost double the number of systems in place in their businesses compared to those who are burning out. Make sure you have these four key systems in place! 1. Have a system in place, like the Tap the Potential Solution, to allow the business to grow without you, the owner, working longer hours. 2. Have a system in place to engage with high-quality clients and avoid poor, distracting ones.  3. Have a system in place to ensure that every team member exhibits high enthusiasm for their role and its impact on the business. 4. Have a system in place to engage in regular team development activities.  Are you willing to be an entrepreneur who takes steps to move forward and thrive?   Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team!  Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

Overcomplicating things is a common problem for business owners. We get in our own heads when we consider ways to grow our businesses in our attempts to bring in more revenue. In today’s episode, I want to explore a path to profitable growth that allows you to simplify, and anytime we reduce complexity, we free up time and a lot of mental space. Thinking about growing profitably is important as we gear up for strategic planning for 2023.  We are zeroing in on Steps 2 and 3 of the Tap the Potential Solution, which is to niche down with a clearly defined sweet spot and find ways to innovate. These are important whenever we look to add revenue, which most people think comes down to selling more or getting more clients. What I want you to consider is that the best way to increase revenue is to serve your existing clients better. Let’s break it down in today’s show!    Profit by Design is a Tap the Potential Production.   Show Highlights: How Pumpkin Planning can improve your quality of life as a business owner Why it is essential to understand your best clients, attract more like them, and remove weak clients and customers who suck profits from your business How to have the important conversations with your best clients and customers about how you do things differently How a certified Pumpkin Plan Strategist can help you interview your top clients and customers Why input from your team is valuable because they have insights into your top clients and customers Why the language used by your top clients and customers is more valuable than industry jargon Why streamlining your marketing, focus, and business around your top clients and customers frees up time and mental space How your Wishlist Interview questions for your top clients and customers can give you valuable information and insight (Listen as Dr. Sabrina shares a few examples.) How to use the information and feedback from Wishlist Interviews in value creation   Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact for you and your team! The next one begins on November 7! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

How does a four-week vacation sound? Does it sound impossible and far out of reach for you? The reality is that it can be achieved with a few small, but consistent steps forward in your business. Two of my key team members are joining me for today’s episode to discuss why a four-week vacation has huge significance for the business owner AND their team members. Let’s take a closer look! I am joined by Melissa Swire, Lead Strategist and Connect Team Lead at Tap the Potential and Darren Hopman, Success Team Lead at Tap the Potential.  Profit by Design is a Tap the Potential Production. Show Highlights: What Melissa remembers over the last year as her “Aha” moments around taking a four-week vacation–and her own one-week vacation for the first time in many years What Melissa has learned about work/life boundaries and her time What Darren remembers as his “Aha” moments in being encouraged to make a vacation a priority–which is counter to what American society teaches us How putting systems in place to allow a four-week vacation creates space for flexibility when “life” happens What it means to Melissa and Darren to have the ability to take time away from work for personal reasons How taking time away from work helps team members honor the important roles in their lives How team members have opportunities to step up and shine with creativity, motivation, and innovation when the business owner takes time away for an extended vacation Why the irony is that business owners, the business, and the team all become stronger when they can take time off from work How to build toward your four-week vacation: The Better Business Better Life Jumpstart is a FREE, week-long event with the Tap the Potential team to teach you key strategies to build toward a four-week vacation. What Melissa and Darren love about the Jumpstart   Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team! The next one begins on November 7! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

What kinds of experiences are your clients and customers having as they interact with your business? This is an important aspect of our business that we need to explore constantly. It’s easy to get caught up with the work and our team members, and we cannot overlook the experience that we are providing for our customers. Let’s do a deep dive into this topic together! What goes into creating a top-notch experience for your clients and customers? How do we make it happen? At Tap the Potential, we are focusing intensively on this issue, and we pay close attention to the feedback we receive. Innovating and adding value for your customers allows you to charge more for your quality products and services. In today’s solo episode, I want to walk you through the system to use in creating an amazing customer experience and checking in for their feedback. This is Step #3 in the Tap the Potential Solution, the guaranteed path to make your business sustainably profitable so you have more time for what matters most and more money in your bank account. Get a headstart by signing up for the Better Business Better Life Jumpstart, where I’ll be teaching the Tap the Potential Solution.    Profit by Design is a Tap the Potential Production. Show Highlights: The real magic in “pumpkin planning” your business to best serve your ideal clients Why it’s usually the little things that ensure a top-notch experience for every client and customer Why innovation in either quality, convenience, or price is necessary for growing your business What we found our customers and clients really want—and it isn’t top quality Key questions to ask top clients and customers about a positive impression they have with a business, an impactful experience with your company, and their biggest complaints about businesses in your industry How to use a yearly net promoter survey and assess your net promoter score around client experience Wisdom from Joey Coleman’s book, Never Lose A Customer Again, to help us effectively serve our clients  How we work to give a rich experience in our training programs and a great ROI for our clients by finding out what drives them crazy How even our best-intentioned practices in our businesses can cause friction for our customers (from Friction by Roger Dooley), but micro-improvements can make a HUGE difference   Links and Resources: Join our Jumpstart. It’s our five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

At Tap the Potential, we celebrate EVERY win, big or small. Being in business is tough, so it’s important to maintain a positive, success-oriented mindset at every turn. As entrepreneurs, it’s an everyday occurrence to have problems and challenges before us that we need to solve. Do you want to focus on your problems or your successes? What we focus on, grows. THAT is why we focus on each win! Let’s take a closer look! Celebrating every win sets you on the path to identifying your sweet spot, focusing on your ideal clients, and building your team of A-players. Additionally, you will cut expenses and increase revenue, leading to more free time for you and more money in your bank account. These impacts add up to BIG wins for your business. Let me show you how to get started!   Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights: How wins give us clues about the systems that are working best for us Why most of your wins will come from working with your best clients—and that will help you attract even more of the ideal clients How to train your team members to look for wins and successes in themselves and others Why we at Tap the Potential have “Happy Dances” every time we add a new client How we help our clients trim unnecessary expenses and focus on the sweet spot in their business to increase revenue How our Jumpstart workshop can get you started in taking small steps forward that will have a significant impact on you and your team Links and Resources: Join our Jumpstart. It’s our five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with significant impact for you and your team! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

Business owners are built to react, but sometimes we need to find ways to keep our emotions in check. Meditation is one practice that can help on multiple levels because we learn to slow down and do nothing. Having a business owner’s mindset to stay busy and on-the-go all the time does not serve us well. My guest today shares how business owners can use meditation to improve their sleep, lives, and overall perspective.  From Blow Pops to Forbes Best Small Companies, Rob started his first business in high school selling Blow Pops out of his locker. In 1991, he founded imageOne with his best friend, Joel Pearlman.   imageOne has been recognized as a Top 25 Small Businesses in America on the list of Forbes Small Giants, an Inc. Magazine Best Places to Work, as the number one Top Workplace in Michigan, a National Best and Brightest Company to Work For, one of Inc. 5000’s Fastest Growing Private Companies in America, a Positive Workplace by the University of Michigan’s Stephen M. Ross School of Business, and Crain’s Detroit Cool Places to Work.   Rob is the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, a video-based journey that teaches people ten fast, simple, powerful, and fully customizable disciplines to manage and maximize their energy and live an optimal life. He is the author of the best-selling book,  donothing,™ the most rewarding leadership challenge you will ever take and the host of the Leading with Genuine Care retreat and podcast. Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.   Show Highlights: A look at the early days of imageOne for Rob and how he found meditation to be a useful tool in his life How Rob built his meditation practice by meeting with a meditation teacher and learning to be in the present moment How to approach meditation when it is difficult to “clear your mind” How is a busy entrepreneur supposed to find time to meditate? How meditation reduces stress and distractions and increases productivity How a business leader can introduce meditation to their teams How Rob uses the “minute to arrive” approach to every business meeting to set the intention to be present and mindful Why Rob began the donothing retreats and what participants can expect How your awareness is heightened and you experience peacefulness when you spend time in silence Words of wisdom from Rob and an overview of The 10 Disciplines   Links and Resources:   Connect with Rob: The 10 Disciplines, donothing book, and LinkedIn   Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022.   Download our Workbook and take our Better Business Better Life Assessment.   New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour  Mentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

How would you describe your business culture right now? Is it working to attract the right A-players who are a good fit for your team?  It is a truly uncomfortable feeling when you have invested the time and energy into hiring someone and later realize that their core values don’t match up with the core values of your business. You have the opportunity to claim your immutable laws, make those the seeds of your business culture, and build a team with common values. You can turn your business into the place that A-players want to join.  In today’s show, I’ll walk you through ways to identify your core values and turn those into your immutable laws. Taking these steps will set the foundation for your business culture. I can help! Join me for a closer look at how to create the right culture in your business!   Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights:   The difference between core values and aspirational values How to identify your core values by asking: “What has made me proud lately? What has ticked me off lately?”   Examples of some of our immutable laws at Tap the Potential   How to pinpoint problems in systems when mistakes are made instead of blaming someone   The value in sharing stories with team members to emphasize your immutable laws and create your culture   How your immutable laws help reveal those team members who are–and are not–a good fit   The How to Hire the Best course teaches you how to use your immutable laws as a screening filter at every stage of your hiring process.   Why it is important to attract clients and customers who are in alignment with your immutable laws Links and Resources:   Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022.   Download our Workbook and take our Better Business Better Life Assessment.   New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!

Joining Dr. Sabrina today is Ean Price Murphy, the newest business owner being featured in our Great Place to Work Spotlight. Ean is the founder of Moxie Bookkeeping, where they teach successful entrepreneurs a dead simple cash management system that works with their natural habits so they don’t have to learn accounting to become permanently profitable. They allow business owners to focus on impact rather than spreadsheets. Ean is a fellow certified Profit First Professional–Mastery Level, Xero Platinum Partner, Quickbooks Pro Advisor, and Certified Business Coach.    Living on the cutting edge, Ean is not your typical bookkeeper. She relishes what makes her and Moxie Bookkeeping unique, and she knows what makes Moxie a great place in attracting A-players and retaining her great team. Ean shares with openness and honesty the hard lessons she has learned, along with the best practices that are bringing success. Join us to learn more from Ean! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights:   What makes Moxie Bookkeeping unique and very different   What it means to a client to experience the values of integrity, communication, and collaboration   A big lesson learned by Ean about allowing her team to protect her from herself   What a bookkeeper is and what they do—and what they DON’T do   What it takes to make a successful relationship between business owners and their bookkeeper and who the ideal clients are for Moxie Bookkeeping   How Profit First helps business owners in terms of their sales targets and their trending bank balance   How to figure out if you can afford to hire another team member   What Ean is doing to create a Great Place to Work for her A-players   How A-players are learning and growing with professional development (and Book Club!) at Moxie    How Ean’s hiring process has changed since taking the How to Hire the Best course   Why Moxie is going through the “best kind of dip in retention” by getting rid of B-players who are “good enough” but not going to the next level   Why Ean wants to help her A-players get where they want to go, whether it means they stay with Moxie or not   An overview of the personality strengths Ean looks for in hiring A-players Links and Resources:   Connect with Ean: Moxie Bookkeeping   Download our Workbook and take our Better Business Better Life Assessment.   Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October.   New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!   Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Better Business Better Life!Working harder and not getting paid? Feeling behind? Is your family tired of you being too busy to spend time with them? You deserve better! With Tap the Potential, we’ll show you exactly what to prioritize in your business to finally take your life back without sacrificing growth. 95% of our clients achieve our promised result of more time for what matters most and more money in your bank account than ever. You can have this. Join us inside the Better Business, Better Life Program. Go to http://TapThePotential.com and book your call today!