We are diving into all things marketing with today’s guest, but this is not your typical marketing conversation. He is a friend who has inspired me, and he has recently released his newest book, Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists. Learn more about rethinking your marketing mindset in today’s episode!

Wayne Mullins is a husband, father of four, founder, entrepreneur, and author. Over the past 20 years, he has had the privilege of scaling multiple companies and helping hundreds of entrepreneurs do the same with their companies. Wayne’s marketing agency, Ugly Mug Marketing, has won praise from some of the leading influencers in the business world, such as Neil Patel (founder of QuickSprout), Chris Voss (author of Never Split the Difference), Greg McKeown (author of Essentialism and Effortless). There is nothing Wayne loves more than helping entrepreneurs push through limiting beliefs and achieve more than they thought possible. 

Marketing doesn’t have to be expensive or complicated! You can simplify your strategies and turn happy customers into evangelists. Learn powerful marketing insights from Wayne in today’s show!

Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.

Show Highlights:

• Wayne’s focus right now: team building and creating culture
• Transform your marketing mindset by concentrating on how your clients feel about themselves.
• The shocking truth about marketing dollars: 95% for attracting new clients vs. 5% for retaining clients
• Stop deceiving yourself about your level of service and learn to exceed your customers’ expectations. Eliminate the debris and obstacles!
• Want to know how your business really comes across? Follow Wayne’s advice about using litmus tests to find out the truth of how your business treats customers.
• Touchstones for entrepreneurs in Wayne’s new book; learn the core foundational pieces around psychology and math!
• Using Wayne’s “marketing rocks” strategy vs. throwing a handful of gravel in every direction
• Wayne’s marketing campaign strategies: Moving people from strangers to friends to customers to evangelists through trust and love

Connect with Wayne:

Ugly Mug Marketing, Facebook, and Instagram

Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists  by Wayne Mullins

Links and Resources:

Learn more about the next How to Hire the Best course. It starts in April!

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Wayne Mullins Episode 150 on Tap the Potential

Mentioned in this episode:

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Would you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.