Profit by Design

In today’s show, Dr. Sabrina Starling visits with Sara Nay of Duct Tape Marketing. These two entrepreneurs are highly aligned in their passion for work that supports life, rather than the other way around. Sara discusses her book, which is full of strategy, not just marketing tactics, along with an understanding of the value of relationships. If your marketing strategy needs an overhaul, this show is for you. Join us! Sara Nay is the CEO of Duct Tape Marketing, where she helps small businesses turn their marketing strategies into scalable systems that their teams can actually execute. Since 2010, she’s worked with thousands of business owners and fractional CMOs, blending big-picture strategy with scalable operations. A passionate trainer at heart, Sara’s mission is to empower others to lead from their zone of genius and build marketing teams that can actually get the work done. Sara is also the author of Unchained: Breaking Free of Broken Marketing Models, with the mission to help small businesses reclaim ownership of their marketing, rather than renting it. Profit by Design is a Tap the Potential production. Show Highlights:Sara’s inspiration to write Unchained as a way to help others have control over their marketing strategySara’s “Aha moment” that changed her role at work and how Duct Tape Marketing works with clients with fractional CMOsThe Business Strategy PyramidIdentifying your growth priorities and execution calendar for the next few monthsA strategy-first approach to marketingTaking advantage of AI as a support that frees up time and increases valueAsk, “What tasks need to be done by humans, and what by AI?”The Ideal Client Deep Dive Worksheet (found in Sara’s book, Unchained)Connecting with people on a human/emotional level to build trustBuilding trust with our ideal clients: marketing with know, like, and trust; sales with try and buy; customer experience with repeat and referTrue growth: How it really happens through a focus on the customer experience What a business owner can gain by reading Unchained, your road map for a clear path forwardResources:Connect with Sara Nay: Duct Tape Marketing, LinkedIn, and Unchained*Free resources from Sara’s book: Marketing Ownership Audit, Ideal Client Deep Dive Worksheet, From Copy to Culture: Messaging Alignment Guide, and the Business-To-Marketing Alignment QuestionnaireFor more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Are you stuck feeling like your business can’t run without you? Wouldn’t you love to have a team that manages itself? In this episode, you’ll hear what happened when Dr. Sabrina stepped back and Melissa Kay took full ownership of delivery. Spoiler alert: the coaching didn’t just stay on track, but it got even better! You’ll discover why giving your team autonomy is the key to growth and freedom and how stepping back creates space for innovation and improvement. We’re providing practical steps you can follow to build your own self-managing team. If you’ve ever worried about losing control by stepping back, join us to learn how your business can actually grow stronger without you.Profit by Design is a Tap the Potential production. Show Highlights:Dr. Sabrina’s insights from Melissa Kay’s extended vacation: A self-managing team IS possible!A-players are intrinsically motivated and are whole, competent, capable, and complete.Building your self-managing team requires specific action steps, such as asking, “What is most important?” as part of your structured approach. The environment you want is a calm, curiosity-driven, well-oiled machine powered by a learner mindset.Our programs, Leadership Bootcamp and Coach Approach, are designed for A-players who are ready to be equipped to support your vision.Our clients want step-by-step instructions.Building your self-managing team takes a clear vision, specific expectations, targeted KPIs to track progress, and a delivery promise.Exceeding your clients’ expectations is classic A-player thinking.Building trust in your teamCheck out our courses on hiring, leadership, and team development. Book a call with us if you don’t know where to start!Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Are you working harder than ever but still not seeing the results you want in your business? The problem may not be your strategy, your team, or even your market; it COULD be your mindset. In this episode of Profit by Design, we uncover the hidden ways your thinking might be holding you back, and more importantly, the shifts you can make to move forward with confidence. Melissa Kay and Dr. Sabrina Starling explain how you can identify the limiting beliefs that are costing you profit and freedom, the most common mindset traps for entrepreneurs, and practical steps to rewire your thinking and unlock business growth. Don’t let your mindset be the bottleneck in your business! Join us to learn more!Profit by Design is a Tap the Potential production. Show Highlights:The limiting beliefs common to business ownersThe reality of shifting my mindset by asking curiosity-learner questionsA helpful resource: Change Your Questions, Change Your Life by Marilee AdamsDon’t try to figure it out by yourself. Seek out a community to support you.A big limiting belief for business owners: “I don’t have enough time.”Ask, “Are my limiting beliefs serving me, or causing me anxiety or stress?”Journaling can be a game-changer when it comes to mindset.Melissa’s examples of powerful questions that can help hold yourself accountableDecision-making out of love and abundance, not fear and scarcityThe guilt we carry for taking care of ourselves–Why? Dr. Sabrina’s advice to business owners who are struggling and feeling defeatedWant to know what’s holding you back? Reach out for help! We can support you! Get clear on your next best step by taking the Better Business Better Life Assessment.Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Most business owners, even the most successful ones, wrestle with imposter syndrome. It’s not a sign that you’re failing, but it’s proof that you’re growing. In this episode, Melissa Kay and Dr. Sabrina Starling are uncovering the reasons why courage, not confidence, is the real key to shutting down imposter syndrome and leading your business with conviction. You’ll discover how to take action even when self-doubt screams the loudest, how to reframe fear into a force for momentum, and how to build the kind of confidence that sticks—no matter what. Profit by Design is a Tap the Potential production. Show Highlights:Dr. Sabrina’s experience with business owners who “play small” because of fear and anxietyThe journey is the beautiful part of our overall growth.Understanding the performance expectations we put on ourselvesGuess what? “When we mess up, we take our ‘pink slip,’ and we keep going.”Melissa’s experience with starting over and taking the leap Success is built from a pile of failures.What message are you sending to the universe?Examples of client success with courageous leaps into their purposeApproaching your value proposition with courage in today’s business worldThe Aha moment that transforms your mindsetDr. Sabrina’s advice to struggling business ownersMelissa’s advice to those who are holding backWant to know what’s holding you back? Get clear on your next best step by taking the Better Business Better Life Assessment.Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Find out more by clicking the link.For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Do you ever wonder what it really takes to create a successful podcast? After 7 years of hosting Profit by Design, we have fine-tuned a system that makes podcasting doable AND impactful for our business. Today’s conversation takes you behind the scenes to learn how we plan content that aligns with our business goals, what goes into the recording process, and how we repurpose each episode to save time and expand our reach. If you’re thinking about starting a podcast to grow your business, this episode is your roadmap. Join Melissa Kay and Dr. Sabrina Starling to learn more! Profit by Design is a Tap the Potential Production. Show Highlights:First step on the journey: find a podcast editor (Good editing is key!)Our heart and passion for the Profit by Design podcast“What do I want to bring to the world to be of service?”Ideas for podcast contentKnow your business’s sweet spot and your clients’ avatar to drive your podcast content.The BEST way to decide if podcasting is for you is to be a guest on other podcasts.What works best for podcast content? The validity of your lived experiencesSystems are vital in the podcasting process!Three tools we use: a project management tool, Google folders, and a spreadsheetThink about the distribution platforms for your podcast.Our financial commitment in marketing dollars spent on Profit by DesignIdeas for repurposing podcast content with the help of AISimplifying our teaching and developing our thought leadership ●   KPIs help validate our investment. ●  Want to know more about using your marketing dollars efficiently? We can help identify the sweet spot of your business and the clients you should be serving. Book a call with us today!Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Have you considered launching a podcast or leveraging podcast visibility to promote your business? Today’s conversation between Melissa Kay and Dr. Sabrina Starling is eye-opening and inspiring about the purpose of podcasting. From attracting “right-fit” clients to building authority and actually enjoying marketing, Dr. Sabrina proudly declares that podcasting has changed the way she grows her business. She’s pulling back the curtain to share tips, strategies, and insights into her updated marketing philosophy. There is so much to learn! Join us!Profit by Design is a Tap the Potential Production. Show Highlights:Visibility matters–and it’s much more than social media posts!We help our clients with marketing to help them meet their goals.Highlights of Dr. Sabrina’s journey to bring the Profit by Design podcast into existenceA successful podcast requires consistency and creates community. Hearing others’ stories helps us learn from each other.Fact: Small businesses succeed based on relationships.The unique benefits of podcasting as a platformAre you a Tap the Potential client with a great story to share about your entrepreneurial journey? Other people need to hear it! Email Melissa!Melissa’s marketing takeaways: “Know your sweet spot and get visible.”Book a call with us today!Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

It was one year ago when Dr. Sabrina Starling took the TEDx stage to share her bold message: From Burnout to Balance: Redefining Success in Work and Life. What happened next? What does it really take to lead for freedom day in and day out? In this powerful episode of Profit by Design, Dr. Sabrina reflects on the hard-earned lessons, big wins, and leadership shifts she’s made since her TEDx talk aired. If you are ready to stop being the bottleneck in your business and build a team that runs things without you, this episode is your invitation to think differently about how you lead. Join us!Profit by Design is a Tap the Potential Production.Show Highlights:Dr. Sabrina’s TEDx talk experience while dealing with intense grief over the sudden loss of her husband, NedHer TEDx talk is a thought-provoking conversation starter for work teams, spouses, and families.Freedom and a regret-proof life are THE greatest gifts.Dr. Sabrina’s advice about simply being with another person and creating emotional safetyFeedback from people who heard Dr. Sabrina’s TEDx talkBalancing freedom and responsibility while intentionally living a YES lifeBeing a better listener is our best legacy.Showing up on your work team as someone who is fully presentWant to go deeper and learn how to build a self-managing team of A-players?  Leadership Bootcamp is where you’ll transform your leadership and create a business that gives you back your time, energy, and peace. Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Are you a business owner who is tired of being the only one to get things right? Are you dealing with team members who are stuck and not taking initiative? You hired a team to take things off your plate, but instead, you’re buried in follow-up, approvals, and rework. Sadly, you’ve unknowingly undermined your team members and trained them NOT to take initiative. Ready to break this cycle?In this episode, you’ll learn how to stop micromanaging and start building a team you can trust to OWN their work. Dr. Sabrina Starling and Melissa Kay discuss why micromanaging is a symptom of the real problem, the key traits of A-players, and how you can step into your role as a true leader. It’s time to cultivate employee happiness and freedom on your team!Profit by Design is a Tap the Potential Production.Show Highlights:The first step in breaking the micromanagement cycle is to hire competent, capable A-players.A-players are problem-solvers. Let them solve!Establishing decision-making parameters for your A-playersLook for what’s right, not for what’s wrong.Re-align your priorities and focus on key results.Getting your team to the place where they can own their resultsDr. Sabrina’s insights into specific scenarios of micromanagementCultivating total trust in your teamResults you can expect from Leadership Bootcamp for your A-playersResources:Want to go deeper? Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best Course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Instead of your team stepping up, you’re stuck answering constant questions, fixing mistakes, and wondering why you’re STILL the one holding everything together. If this sounds all-too-familiar, join us for this episode as we unpack the reasons why your team isn’t taking initiative–and what you can do about it. You’ll learn how to lead in a way that fosters genuine accountability, how to stop micromanaging and start empowering, and how to transition into an authentic leadership role. Join us if you’re ready to grow your business without burning out.Profit by Design is a Tap the Potential Production.Show Highlights:The vast gulf between having the right A-players on your team and having them step up to take initiativeThe #1 problem? A lack of clarity around priorities (Guard against mixed messages!)Our Leadership Bootcamp teaches decision-making parameters.Your goal is to turn your team into strategic-thinking partners.The importance of aligning each team member’s strength with the key result that ties to the sweet spot of your business (This is when the magic happens!)One-to-one meetings create a “thinking space.”The process of building momentum when ONE A-player has the confidence to make recommendationsMelissa’s perspective as a team member at Tap the PotentialResults you can expect from Leadership BootcampResources:Join our upcoming Leadership Bootcamp to build a self-managing team that actually owns their roles. tapthepotential.com/leadership-bootcampFor more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.

Do you wonder how a business can survive, and even THRIVE, when the owner takes a 7-week vacation? Does it sound impossible? This episode unpacks what went on behind the scenes at Tap the Potential and how Melissa Kay, the Lead Strategist, explored and innovated in customer delivery, made key decisions, and improved the client experience in real-time. You’ll learn the keys to enhancing client delivery, how to use client feedback as a tool for innovation, and how new systems and upgrades can be implemented, all without interrupting service. This episode continues the conversation between Melissa and Dr. Sabrina, who meet for the first time after Dr. Sabrina’s extended, fully unplugged vacation this summer. Profit by Design is a Tap the Potential Production.Show Highlights:Since you’ve been gone, Melissa gives Dr. Sabrina an update on Tap the PotentialMelissa’s perspective on “going with her gut” to handle things while Dr. Sabrina was awayRevamping the client experience: Melissa’s discovery of the key to “finding the gold”Implementing new systems in the one-on-one coaching experienceMelissa’s energy and excitement from working in her natural zone of geniusMelissa shares a testimonial from a Tap the Potential clientDr. Sabrina’s powerful question: “What do we need to take forward from the last 7 weeks so we continue to compound the benefits from when I was out?”Need help in taking back YOUR life from your business? Book a call with us today! Resources:For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:20h Anniversary!We're celebrating 20 years of helping business owners take their lives back from their businesses so they can have more time for what matters most and more money in their bank accounts than ever. Book a call with Kaitlyn to see how we can support you. Visit us at www.tapthepotential.com and click the button to schedule a call today.