Profit by Design

Dr. Sabrina Starling
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Sep 11, 2025 • 25min

366: Behind the Scenes: How We Plan, Record, and Repurpose Every Episode of Profit by Design

Do you ever wonder what it really takes to create a successful podcast? After 7 years of hosting Profit by Design, we have fine-tuned a system that makes podcasting doable AND impactful for our business. Today’s conversation takes you behind the scenes to learn how we plan content that aligns with our business goals, what goes into the recording process, and how we repurpose each episode to save time and expand our reach. If you’re thinking about starting a podcast to grow your business, this episode is your roadmap. Join Melissa Kay and Dr. Sabrina Starling to learn more! Profit by Design is a Tap the Potential Production. Show Highlights:First step on the journey: find a podcast editor (Good editing is key!)Our heart and passion for the Profit by Design podcast“What do I want to bring to the world to be of service?”Ideas for podcast contentKnow your business’s sweet spot and your clients’ avatar to drive your podcast content.The BEST way to decide if podcasting is for you is to be a guest on other podcasts.What works best for podcast content? The validity of your lived experiencesSystems are vital in the podcasting process!Three tools we use: a project management tool, Google folders, and a spreadsheetThink about the distribution platforms for your podcast.Our financial commitment in marketing dollars spent on Profit by DesignIdeas for repurposing podcast content with the help of AISimplifying our teaching and developing our thought leadership ●   KPIs help validate our investment. ●  Want to know more about using your marketing dollars efficiently? We can help identify the sweet spot of your business and the clients you should be serving. Book a call with us today!Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the 'How to Hire the Best' course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!
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Sep 4, 2025 • 21min

365: Podcasting for Business Growth: What You Need to Know from 7 Years of Profit by Design

Have you considered launching a podcast or leveraging podcast visibility to promote your business? Today’s conversation between Melissa Kay and Dr. Sabrina Starling is eye-opening and inspiring about the purpose of podcasting. From attracting “right-fit” clients to building authority and actually enjoying marketing, Dr. Sabrina proudly declares that podcasting has changed the way she grows her business. She’s pulling back the curtain to share tips, strategies, and insights into her updated marketing philosophy. There is so much to learn! Join us!Profit by Design is a Tap the Potential Production. Show Highlights:Visibility matters–and it’s much more than social media posts!We help our clients with marketing to help them meet their goals.Highlights of Dr. Sabrina’s journey to bring the Profit by Design podcast into existenceA successful podcast requires consistency and creates community. Hearing others’ stories helps us learn from each other.Fact: Small businesses succeed based on relationships.The unique benefits of podcasting as a platformAre you a Tap the Potential client with a great story to share about your entrepreneurial journey? Other people need to hear it! Email Melissa!Melissa’s marketing takeaways: “Know your sweet spot and get visible.”Book a call with us today!Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!
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Aug 28, 2025 • 35min

364: One Year After the TEDx Talk: What Dr. Sabrina Has Learned About Leading for Freedom

It was one year ago when Dr. Sabrina Starling took the TEDx stage to share her bold message: From Burnout to Balance: Redefining Success in Work and Life. What happened next? What does it really take to lead for freedom day in and day out? In this powerful episode of Profit by Design, Dr. Sabrina reflects on the hard-earned lessons, big wins, and leadership shifts she’s made since her TEDx talk aired. If you are ready to stop being the bottleneck in your business and build a team that runs things without you, this episode is your invitation to think differently about how you lead. Join us!Profit by Design is a Tap the Potential Production.Show Highlights:Dr. Sabrina’s TEDx talk experience while dealing with intense grief over the sudden loss of her husband, NedHer TEDx talk is a thought-provoking conversation starter for work teams, spouses, and families.Freedom and a regret-proof life are THE greatest gifts.Dr. Sabrina’s advice about simply being with another person and creating emotional safetyFeedback from people who heard Dr. Sabrina’s TEDx talkBalancing freedom and responsibility while intentionally living a YES lifeBeing a better listener is our best legacy.Showing up on your work team as someone who is fully presentWant to go deeper and learn how to build a self-managing team of A-players?  Leadership Bootcamp is where you’ll transform your leadership and create a business that gives you back your time, energy, and peace. Resources:Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!
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Aug 21, 2025 • 20min

363: How to Stop Micromanaging and Build an A-Player Team

Are you a business owner who is tired of being the only one to get things right? Are you dealing with team members who are stuck and not taking initiative? You hired a team to take things off your plate, but instead, you’re buried in follow-up, approvals, and rework. Sadly, you’ve unknowingly undermined your team members and trained them NOT to take initiative. Ready to break this cycle?In this episode, you’ll learn how to stop micromanaging and start building a team you can trust to OWN their work. Dr. Sabrina Starling and Melissa Kay discuss why micromanaging is a symptom of the real problem, the key traits of A-players, and how you can step into your role as a true leader. It’s time to cultivate employee happiness and freedom on your team!Profit by Design is a Tap the Potential Production.Show Highlights:The first step in breaking the micromanagement cycle is to hire competent, capable A-players.A-players are problem-solvers. Let them solve!Establishing decision-making parameters for your A-playersLook for what’s right, not for what’s wrong.Re-align your priorities and focus on key results.Getting your team to the place where they can own their resultsDr. Sabrina’s insights into specific scenarios of micromanagementCultivating total trust in your teamResults you can expect from Leadership Bootcamp for your A-playersResources:Want to go deeper? Join our upcoming Leadership Bootcamp to build a self-managing team of people who own their roles. Reserve your seat today! We begin on September 25! Join us!For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best Course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!
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Aug 14, 2025 • 25min

362: Why Your Team Isn’t Stepping Up (And What to Do About It)

Instead of your team stepping up, you’re stuck answering constant questions, fixing mistakes, and wondering why you’re STILL the one holding everything together. If this sounds all-too-familiar, join us for this episode as we unpack the reasons why your team isn’t taking initiative–and what you can do about it. You’ll learn how to lead in a way that fosters genuine accountability, how to stop micromanaging and start empowering, and how to transition into an authentic leadership role. Join us if you’re ready to grow your business without burning out.Profit by Design is a Tap the Potential Production.Show Highlights:The vast gulf between having the right A-players on your team and having them step up to take initiativeThe #1 problem? A lack of clarity around priorities (Guard against mixed messages!)Our Leadership Bootcamp teaches decision-making parameters.Your goal is to turn your team into strategic-thinking partners.The importance of aligning each team member’s strength with the key result that ties to the sweet spot of your business (This is when the magic happens!)One-to-one meetings create a “thinking space.”The process of building momentum when ONE A-player has the confidence to make recommendationsMelissa’s perspective as a team member at Tap the PotentialResults you can expect from Leadership BootcampResources:Join our upcoming Leadership Bootcamp to build a self-managing team that actually owns their roles. tapthepotential.com/leadership-bootcampFor more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!
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Aug 7, 2025 • 22min

361: What Happened During Dr. Sabrina’s 7-Week Vacation? Her Business Ran Without Her!

Do you wonder how a business can survive, and even THRIVE, when the owner takes a 7-week vacation? Does it sound impossible? This episode unpacks what went on behind the scenes at Tap the Potential and how Melissa Kay, the Lead Strategist, explored and innovated in customer delivery, made key decisions, and improved the client experience in real-time. You’ll learn the keys to enhancing client delivery, how to use client feedback as a tool for innovation, and how new systems and upgrades can be implemented, all without interrupting service. This episode continues the conversation between Melissa and Dr. Sabrina, who meet for the first time after Dr. Sabrina’s extended, fully unplugged vacation this summer. Profit by Design is a Tap the Potential Production.Show Highlights:Since you’ve been gone, Melissa gives Dr. Sabrina an update on Tap the PotentialMelissa’s perspective on “going with her gut” to handle things while Dr. Sabrina was awayRevamping the client experience: Melissa’s discovery of the key to “finding the gold”Implementing new systems in the one-on-one coaching experienceMelissa’s energy and excitement from working in her natural zone of geniusMelissa shares a testimonial from a Tap the Potential clientDr. Sabrina’s powerful question: “What do we need to take forward from the last 7 weeks so we continue to compound the benefits from when I was out?”Need help in taking back YOUR life from your business? Book a call with us today! Resources:For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group.  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!
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Jul 31, 2025 • 26min

360: Can You Really Take a 7-Week Vacation from Your Business? Dr. Sabrina Proves It’s Possible

What happens when a business owner takes seven weeks completely off with no emails, client calls, or check-ins? In this episode, Dr. Sabrina Starling returns from her 7-week vacation to share what it was really like to disconnect fully from her business, and what the experience revealed about her relationship with time, freedom, and her identity as a CEO. You’ll get to be a fly on the wall as Dr. Sabrina sees Melissa Kay, Lead Strategist, for the first time since her return. If you’ve ever said, “I could never take that much time off,” this is the episode that will challenge everything you believe about what’s possible. Profit by Design is a Tap the Potential Production.Show Highlights:Dr. Sabrina’s perspective on a 7-week “full detox” that was cleansing from the burnout she feltA commitment to being present with loved ones while unplugging from businessSpending time at the beach, lake, and doing fun activities with her kidsDr. Sabrina’s life lessons learned through the sudden death of her husband last summer: Even in your household, don’t rely on key team member dependency!Share password info with loved ones.In estate planning, consider setting up a digital legacy contact, as it can still take weeks to gain access.Taking time to breathe and “own what I have accomplished in the past year”Letting the team own it and run things at Tap the Potential for seven weeksAddressing gaps in wills and estate planning to prepare for the unexpected and take care of the people that matter mostResources:For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!
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Jul 24, 2025 • 26min

359: Designing a Business That Honors Your Life Vision (Instead of Hijacking It)

You didn’t start your business to feel stuck, overwhelmed, or like you are always on. The truth is that your business WILL take over your entire life if it isn’t intentionally designed to support your real life. Join us as we walk through the first and most important steps in creating a business that feels good to run, gives you time freedom, and aligns with the life you actually want. You will discover how to build your calendar around what matters most, to use systems that give back your time, and become more successful by doing less. Start reclaiming your business and your life!Profit by Design is a Tap the Potential Production.Show Highlights:Powerful questions to ask yourself: What did you originally want when you started your business? What did you originally want when you started your business? What would you be doing if your business truly supported your life?The motivation to make money takes over and puts us into the survival trap.Dr. Sabrina’s insights into creating your clear, compelling vision for your businessMelissa’s role in helping clients create their vision and celebrate their resultsA team member’s perspective of the business owner “stepping away”Incorporating your team members into your vision: what does that really mean?Consider your safe and supported work environment: Is it working for you and your team?The value and impact of a shared vision to support each other (as team members and business owners)Need support so you can stop doing this all alone and start to honor your life vision? Book a call with us today!One powerful question: If your business honored your life vision, what’s possible? Email Melissa with your answers!Resources:For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling in the "How to Hire the Best" course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour!Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!
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Jul 17, 2025 • 35min

358: Coffee Chat with Melissa + Kaitlyn: How to Keep Your Best Team Members for the Long Haul

Join Kaitlyn Beaver, the How to Hire the Best Strategist at Tap the Potential, as she shares her insights alongside Lead Strategist Melissa Kay. They dive into keeping A-players engaged and motivated at work. Discover the importance of autonomy and growth opportunities, the joy of celebrating team successes, and how a positive work culture fosters loyalty. Learn how to define core values and the impact of supporting team dynamics. Plus, hear tips on creating an appealing vision for boosting employee engagement!
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Jul 10, 2025 • 29min

357: How to Design a Business That Runs Without You

Imagine your business serving more clients and staying profitable without you, the business owner, being involved in the day-to-day decisions. Does it sound like an impossible dream? In this episode, Melissa Kay and Dr. Sabrina Starling break down the mindset, systems, and structures needed to build a business that gives you freedom. We want your work to support your life, not the other way around! Join us to learn why you should build a self-sustaining business, the pillars of a self-running business, and where most business owners get stuck.Profit by Design is a Tap the Potential Production.Show Highlights:Upcoming for Dr. Sabrina: a LONG vacation away from Tap the PotentialA self-sustaining business builds value, allows freedom in life’s uncertainties, and brings stability to your team.Mindset tips for business owners around guilt, allowing team members to stretch and grow, and letting the systems do what they’re designed to doTracking performance through KPIsAre YOU the bottleneck in your business?Decision-making when the owner is away, and when the business owner returnsCreating SOPs is an essential step. Facing the fear of being fully unpluggedTrusting your team of A-playersNeed help developing your A-player team? Check out our How to Hire the Best course! Book a call with us today!Resources:For more information about The Coach Approach or to join us in the next round, click the link! Don’t wait! Download your Strategic Planning Guide and 2025 Tap the Potential Strategic Planner today!Want to know the best attracting and recruiting strategies for small businesses? We can help! Learn more about our How to Hire the Best course.Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach, and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour.Mentioned in this episode:Jumpstart WorkshopWe know that small business owners need a growth plan that delivers. In this 3-day workshop, you’ll understand how to: - Design Sustainable Profitability: We’ll help you calculate your profit potential and design a plan for profit in the year ahead and many more to come! - Simplify Your Business: Discover the profit that’s hiding in plain site. Then you’ll see a clear path to simplify to grow. - Identify Your Unique Value: What if you could charge more and free up your time? You can once you identify where you can deliver more value than anyone else. Visit https://tapthepotential.com/jumpstart to get registered today!

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