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Profit by Design

Latest episodes

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Nov 28, 2024 • 28min

325: Building Resilience and Gratitude: Lessons from 2024 with Dr. Sabrina Starling and Melissa Kay

Are you ready to make 2025 your best year yet? Let’s start by asking ourselves what we are grateful for today. In this episode of the Profit by Design Podcast, we’re diving into how to build a resilient business and a life you love–starting with making decisions based on love, not fear. Join us as Dr. Sabrina Starling and Melissa Kay share powerful insights on living a regret-proof life and why practicing gratitude is the secret to long-term success!It’s Thanksgiving, and we are sharing our gratitude lists for this year, an eye-opening exercise of reflection that prompts true appreciation for the many good things we enjoy in life. Our fantastic team at Tap the Potential has pulled together, covered for each other, and forged new paths in 2024. Join us for a closer look at how we are building resilience and gratitude!Profit by Design is a Tap the Potential Production.Show Highlights:Team development happens when people open up about what matters most to them.Fostering trust and vulnerability on your team begins with acknowledging gratitude.Leaders need a safe space to be authentic and lead with LOVE (Letting Others Voluntarily Evolve)Taking advantage of opportunities with family members this ThanksgivingLiving a regret-proof lifeGratitude is a mindset shift.Try asking, “What are you grateful for?” rather than “How are you doing?”Dr. Sabrina’s findings about gratitude’s benefits to our brains and bodiesAn abundance mindset vs. a scarcity mindsetThe impact of handwritten notes of gratitudeResources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.
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Nov 21, 2024 • 20min

324: Are You Dreaming Too Small? Reconnect with Your WHY and Level Up Your Business

Your mission is your WHY, and it incorporates your purpose into your business. One of the most crucial steps in realizing your business dream is to reignite your passion and connect with the WHY of your business. Rediscovering that spark and creating a roadmap to bring your dreams back to life is the focus of today’s episode. Join Melissa Kay, Lead Strategist, and Certified Dream Manager at Tap the Potential to learn more!Profit by Design is a Tap the Potential Production.Show Highlights:When the passion for our business seems distant, we fall into the survival trap and face burnout.Understanding what has changed for you–and why it mattersUnderstanding the bigger picture to realign with your original visionEmbrace your dream again!Reconnect with your WHY:Craft a powerful mission statement that incorporates your values.Create a clear vision for the future.Turn your vision into actionable steps to move forward. (Use annual goals that are specific, measurable, and aligned with your larger purpose.)Are you playing “too small”?“Saying NO means saying YES.”The first step in reconnecting your dream with your WHY is reflection. (Step away from the office to do this!)Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.
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Nov 14, 2024 • 37min

323: How to Delegate without Micromanaging with Dr. Sabrina and Melissa Kay

Discover how effective delegation can transform your work-life balance, allowing for a 25-hour work week. The hosts delve into identifying high-value activities and empowering teams through trust and clear communication. They emphasize hiring aligned A-players and the importance of structured onboarding. Learn about the art of one-on-one meetings, where delivering positive feedback leads to better engagement. Plus, explore practical tools that enhance team collaboration and accountability, ultimately paving the way for business efficiency and personal well-being.
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Nov 7, 2024 • 22min

322: Overwhelmed and Understaffed: Taking Control When You're Responsible for Too Much

We want to help business owners take control when feeling overwhelmed and understaffed. Feeling this way is a normal part of a growing business, and we can’t put off taking steps to move forward. Waiting until you don’t feel overwhelmed and understaffed may take forever! Melissa Kay and Dr. Sabrina Starling discuss this topic with fresh insight and actionable tips to help you learn to delegate and trust the A-players on your team. Join us to learn more!Profit by Design is a Tap the Potential Production.Show Highlights:Too much on your plate? Here’s what to do first!Dr. Sabrina takes a look back at her steps in learning to delegate.The importance of focusing on your $10,000 an hour activities“You don’t want unicorns on your team!”An outsider’s perspective can bring clarity.The value in learning to ask for helpAn accountability chart clearly defines the roles your company needs.Ask, “What roles does this business need to serve the sweet spot and drive profitability?”Links and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.
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Oct 31, 2024 • 23min

321: How to Shift Your Mindset from Surviving to Thriving with Dr. Sabrina Starling

Are you making decisions out of fear or love? Wouldn’t a thriving mindset be better than merely surviving? In this episode, Dr. Sabrina Starling joins Melissa Kay, Lead Strategist at Tap the Potential, to discuss this topic. You’ll learn how to identify and break free from survival mode, how to cultivate a supported work/life integration, and actual steps to help you thrive. Join us!Profit by Design is a Tap the Potential Production.Show Highlights:Facing challenges in survival mode, which triggers fear-based decisionsPay attention to the language you use.Focus on what you want to grow and create.Using The Choice Map (from Change Your Questions, Change Your Life by Marilee Adams) to catch your fear-based thinkingDeep-breathing exercises and powerful questions as tools for creating space and loveDrawbacks of fear-based assumptionsJournaling constantly will help you notice wins with a heart of gratitude.“Stop borrowing anxiety from the future!”Protect your time best by caring for yourself first.Dr. Sabrina’s tips for self-care as an entrepreneurLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.
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Oct 24, 2024 • 21min

320: How Does Work Support Life WORK in THIS Situation?

In this episode, business psychologist and author, Dr. Sabrina Starling, discusses how business owners can offer flexibility and work-life balance to their teams while ensuring key results are met. She emphasizes defining clear key results for each role, planning for flexibility, and cross-training team members to maintain smooth operations during absences. Dr. Sabrina also highlights the importance of accountability and open communication about responsibilities and expectations. By fostering a culture that balances flexibility with accountability, business owners can enhance team morale and productivity. Tune in to hear more!Profit by Design is a Tap the Potential Production.Show Highlights:Challenges of offering flexibility and work-life balance in businessImportance of defining key results for each roleNeed for planned flexibility in work schedulesSignificance of cross-training team membersStrategies for maintaining productivity and profitabilityFostering accountability in a flexible work environmentEngaging team members in discussions about flexibilityClarifying expectations around flexibility and commitmentCreating a culture of trust and collaborationLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.
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Oct 17, 2024 • 23min

319: Sustainable Growth: Why Systems Matter

Are your company’s systems holding you back from reaching your full potential? Join Dr. Sabrina and Melissa Kay as we dive into the critical role of systems in driving sustainable growth. Dr. Sabrina Starling is “The Business Psychologist,” founder of Tap the Potential, and a recent TEDx speaker, and Melissa Kay is the Lead Strategist at Tap the Potential. You’ll learn why the success of your business depends on systems and what you can do today to get started with implementing systems. Join us!Profit by Design is a Tap the Potential Production.Show Highlights:Systems make the difference. Having zero systems means there is no framework for success.Hiring A-players without having systems in place gives them no path to success.Melissa’s example of taking over the PBD podcast because systems are in placeSystems are a cool opportunity for innovation in our businesses.Systems are often the issue if an A-player is not delivering key results. Systems will bridge the gap.Most systems revolve around project management tools (We use Asana.)A glimpse at Dr. Sabrina’s Focus Plan–and how it changed Melissa’s life!A look at Melissa’s project management tool and how it frees up her mind spaceIf you need help implementing systems, start with ONE thing: Begin using a project management tool. Links and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.
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Oct 10, 2024 • 32min

318: How to Build Trust and Autonomy on Your Team To Grow Your Business

Having a team of A-players who work in an environment of autonomy to deliver key results makes ALL the difference in your business. If that sounds too good to be true, you don’t want to miss today’s episode. You’ll learn how to build trust and autonomy in your team. Melissa Kay, the Lead Strategist at Tap the Potential, discusses this concept with Dr. Sabrina, who has masterfully crafted a successful business based on this foundational principle. Join Melissa and Dr. Sabrina to hear valuable insights and wisdom.Profit by Design is a Tap the Potential Production.Show Highlights:The importance of building trust and autonomy on your teamPaying attention to what’s going WELL vs. what’s going WRONGA closer look at Kaitlyn Beaver and her big, hairy, audacious goalThe trickle-down effect of the decisions we makeThe secret to letting go and trusting your team? Having A-players!Don’t believe the lies your ego tells you!Be on the lookout for your team members’ strengths–and let them shine!Next steps for success for your autonomous team members around key results, systems, communication, 1:1 meetingsFostering a “safe space” environment with your teamThe value of clear expectations and appreciationDr. Sabrina’s advice for delegating results, not tasksLinks and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.
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Oct 3, 2024 • 38min

317: Big News: I’m Speaking at TEDx Wilson Park!

Exciting things are happening! I’m chatting with Melissa Kay, the Lead Strategist at Tap the Potential about my upcoming TEDx talk: Work Supports Life. Even though landing a TEDx talk has not been my primary goal, it’s been my vision since 2019 to share the message on a broader scale about what’s possible with a “work supports life” mindset. This philosophy has become even more meaningful in my life recently. Join us for this conversation!Profit by Design is a Tap the Potential Production.Show Highlights:Dr. Sabrina’s message: how “work supports life” became realDiscovering the value of a 25-hour work week as a foundational principleWhy I wrote the The 4 Week Vacation® book in an effort to change hustle cultureProtecting a key A-player with lots of creative energy from the burnout of hustle cultureThe value of regret-proofing your lifeHaving an accountability partnerCreating redundancy in your businessCommon misconceptions about hustle cultureSpilling the tea on Dr. Sabrina’s upcoming TEDx talk!Links and Resources:Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.
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Sep 26, 2024 • 30min

316: Design Your Book to Drive Profits and Boost Your Business with Jeremy Jones

You’ve read many business books to help you grow your business, but have you ever thought about writing a book to grow your business? Today’s show pulls back the curtain on the writing process to reveal how this endeavor can set you up for success, drive profits, and boost your business. Join us!Jeremy Jones is a military veteran, entrepreneur, author, and the founder/CEO of Jones Media Publishing. He’s helped countless authors write, publish, and promote their books through his expertise in sales and marketing. As a renowned leader, mentor, coach, and creator of the Authority Coach Blueprint and Author Coaching Program, Jeremy has empowered aspiring authors to achieve their dreams. He hosts the Ideas & Impact Podcast and is the driving force behind Authority Coach. Jeremy’s dedication, professionalism, and commitment to success make him a highly sought-after keynote speaker in the industry. In this episode, Jeremy reveals the pitfalls to avoid in authoring, publishing, and marketing a book, and Dr. Sabrina shares her school of hard knocks experiences as an author. Profit by Design is a Tap the Potential Production.Show Highlights:Jeremy’s inspiration for writing books and helping othersThe biggest hurdles to overcome in writing a bookThe writing process starts with a blueprint. Be realistic in your goals for writing a book.The art of creating back-end profits from your bookJeremy’s advice for fiction authors to optimize their leverageJeremy’s example of a client with a nonfiction book who created complimentary resources for his audienceAn overview of what it’s like to work with JeremyJeremy’s most impactful book of 2024: Fix This Next by Mike Michalowicz (author of Profit First)Links and Resources:Connect with Jeremy Jones and Jones Media Publishing: Website (Get the free book publishing and launch guide!) and the Ideas & Impact Podcast Retain, grow, and deeply engage your A-players with the Dream Manager Program! The best way to create buy-in from your team members for your vision is to identify how your vision supports them in achieving their dreams. Enroll today!Become an employer of choice to attract the A-players you want on your team! We are now enrolling for the How to Hire the Best course. Sign up today!Sign up for the free A-Player Development Plan/Mini-Course. Track your A-players’ development and retain your A-players!Ready to take your life back from your business? Want more time for what matters most and more money in your bank account than ever? Book a call with us today! Get your copy of A Guide To Talking To Your Team About Profit!Master your time and profit! Give us 20 minutes of your time, take the Better Business Better Life Assessment, and receive a free paperback copy of my book, The 4 Week Vacation®️.Learn more about our courses, Coach Approach and Leadership Bootcamp at www.tapthepotential.com.  Join the Tap the Potential Community on Mighty Networks: www.tapthepotential.com/group  Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:TapthePotential.com/assessmentWould you like to have your own personalized list of $ 10,000-an-hour activities, the things that you know with confidence? If I focus on this area, it's going to improve the ease of doing business and the profitability of our business. Not only that, it will improve your quality of life. You can take our Better Business, Better Life assessment at TapthePotential.com/assessment, and you will have the opportunity to receive your very own personalized list of $ 10,000-an-hour activities. Plus, we will also send you a signed copy of my book The 4 Week Vacation™. Head on over to tapthepotential.com/assessment.

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