Profit by Design 188: Branding, the Soul of Your Business with Mallika Malhotra
Branding means everything in today’s business world. Branding done the right way will force you out of your comfort zone–and that’s OK! Dr. Sabrina is thrilled to be joined by today’s guest who explains why branding is the soul and passion of your business and how you can be a boss at the branding game.
Mallika Malhotra is an award-winning brand strategist, a confidence-stirring mentor and speaker, and the founder of The Brand Attraction Society. After years of working in corporate advertising for brands such as L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their branding message, show up as the face of their businesses, and find their power niche. Mallika’s friends and clients call her “The Brand Energizer,” because she is a strong believer in getting out of our comfort zone, taking action, and implementing ideas. When not building brands, Mallika is at home in Maine with her husband and three sons, drinking coffee or red wine, and dreaming about their next global adventure.
Join us to learn why branding is NOT your logo or your headshot. Learn simple steps to build your brand today!
Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group.
Show Highlights:
- What is a brand, and why do we need one?
- How to ask the questions and do the discovery work to build your foundation and attract the right team members
- Why you MUST be the face of your brand to build human connection and the know-like-trust factor with clients–”You have to pull the curtain back to show transparency and authenticity.”
- How niche-ing positions you as an expert and specialist–and gives you your life back
- Four powerful questions to ask to develop your brand: What problems do I solve? What do I stand for? Who am I meant to serve? How am I different? (Hint: Your clients can help you figure this out!)
- How Mallike helps people discover their “Brand Brilliance”
- The critical images you need to establish your brand (not just a headshot!): Working Girl/Guy, Passion Portrait, and Future Forecast
- What will change in your business when you have a powerful niche and a breakthrough brand
- How Mallika’s Brand Visibility Booster gives you a framework to follow to empower yourself through branding
- Mallika’s advice to her past self and all entrepreneurs: “Don’t do this alone. Invest in a network of like-minded people, a community, and a mentor.”
Connect with Mallika: www.mikifoto.com. Get Mallika’s Brand Visibility Booster!
Links and Resources:
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