

Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.
Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Episodes
Mentioned books

Feb 3, 2025 • 52min
267. Helldivers 2, Warframe, First Descendant, and Once Human - How to Operate a PvE Shooter?
This episode features insights from top industry professionals on player engagement, revenue models, and the challenges faced by new releases like Helldivers 2, First Descendant, and Once Human. Dive into in-depth discussions on successful PvE models, key strategies for game success, and the future of game monetization.
Join Adam Telfer and a panel of experts as they explore the latest trends in PvE shooters and the evolving tools needed for effective LiveOps.
Brought to you by Heroic Labs, AppsFlyer, Sensor Tower, and Xsolla.
02:31 Market Overview of PVE Shooters03:25 Recent Releases and Trends04:07 Revenue and Engagement07:54 PVE Live Service Challenges08:42 Helldivers 2: Success and Future13:54 The Competitive Landscape27:04 First Descendant and Once Human27:38 First Descendant's Elder Loop29:27 PvE Shooter Systems30:42 Helldivers 2: On The Way Out36:34 Warframe's Sustained Success40:13 Strategies for PvE Shooter Success45:52 The Future of PvE Shooters

Jan 30, 2025 • 58min
TWIG #316 Metaverse Myths, Ubisoft’s Struggles and the Stance for Marketing
The discussion kicks off with a critique of Matthew Ball's Metaverse predictions. The hosts dive into the FTC's settlement on loot boxes and its industry implications. Ubisoft's struggles come under the spotlight, alongside challenges faced by Habby in launching new games. There's also a lively analysis of marketing strategies, touching on how companies navigate community engagement and measure effectiveness. The conversation wraps up with insights into major tech players' motivations in the gaming landscape.

Jan 29, 2025 • 54min
266. Money, Markets & Disruptive Trends – Xsolla’s Chris Hewish
In this engaging discussion, Chris Hewish, President of Xsolla and former leader at gaming giants like Activision and DreamWorks, delves into the booming mobile gaming market projected to reach $98.7 billion. He unpacks emerging trends in regional markets, especially Africa and Latin America, and emphasizes the growing diversity among players. Hewish also discusses the implications of the Digital Markets Act, exploring new monetization avenues and the rise of direct-to-consumer sales, all while illustrating how gaming increasingly merges with mainstream entertainment.

Jan 27, 2025 • 1h 7min
265. How do Playtika and Wooga nail their Live Ops strategies?
Join Nadav Moshes from Playtika, Maxime Graux of Wooga, and Erno Kiiski of GameRefinery as they delve into effective Live Ops strategies. They discuss the power of understanding player motivations and how this fuels social events and collaborative gameplay. Listen in for innovative insights on personalized engagement, multi-stage missions, and gamified offers that drive monetization. The trio breaks down trends in the gaming landscape, emphasizing the need for adaptation and iteration to keep players invested long-term.

Jan 24, 2025 • 1h 13min
TWIG #315 TikTok Ban and Matthew Ball's State of the Market Report
The hosts dive into TikTok's gaming challenges and Marvel Snap's shutdown, revealing the complexities of scaling global hits. They analyze Netflix’s game strategy and the surprising comeback of Solitaire in the nostalgia economy. Workforce cuts at Huuuge Games raise concerns amid the rise of Chinese developers. Bonfire Studios announces a new game, while Matthew Ball shares insights on shifting market dynamics. Expect a critical look at the industry's future, innovation, and growth strategies as they navigate these evolving trends.

Jan 20, 2025 • 1h 6min
264. Breaking Barriers: The Journey of a Next-Gen Game Developer Alexandra Takei
Alexandra Takei, a dynamic force in gaming and a Forbes 30 Under 30 honoree, discusses her journey from a marketing background to game development. She shares insights on bridging business and creativity, the significance of mentorship, and the challenges of raising capital in a competitive industry. Alexandra emphasizes the role of empathy in leadership and the importance of building inclusive teams. Her experiences at Blizzard and in venture capital offer valuable lessons for aspiring professionals in the fast-paced gaming world.

Jan 17, 2025 • 1h 2min
TWIG #314 Market Predictions, Nintendo Leaks and an Award Ceremony
Bold predictions for mobile gaming in 2025 take center stage, while Nintendo Switch 2 leaks stir excitement. The hosts analyze hyper-casual games, revisit significant industry moments, and celebrate the winners of the Golden Twig Awards. Marvel Rivals' success and impactful investments are discussed, along with the challenges faced by major companies like Ubisoft. Listeners share feedback, adding to a lively wrap-up filled with humor and insights. The podcast balances serious reflections with lighthearted anecdotes, keeping the audience engaged.

Jan 13, 2025 • 1h 32min
263. From Failures to Funding: Strategic Moves Founders Should Know with Joe Wadakethalakal, CEO of PvX Partners
Joe Wadakethalakal, CEO of PvX Partners and former president of Mobile Premier League, shares his entrepreneurial journey from India to Indonesia. He emphasizes the importance of resilience in facing failures as a path to success. Joe discusses the advantage of entering large markets over smaller ones and highlights smart fundraising as a critical strategy, showcasing how it can unlock growth and talent. He offers insights into unique funding strategies for game developers and stresses the value of constructive feedback in fostering relationships within the venture capital landscape.

Jan 10, 2025 • 1h 11min
🏆 The 2024 Golden TWIG Awards: an Unfiltered Gaming Industry Award Show
CAST YOUR VOTE!
https://forms.gle/BfBn6H123S2D1QdY9
Brace yourself for the most candid awards show in gaming! Join us as we dissect the highs and lows of 2024, dishing out Golden TWIGs for the year’s most memorable moments. From epic fails to surprising triumphs, we’re covering it all:
Company Carnage: Who took the biggest hits?
Gaming Letdowns: Which hyped title fell flat?
Layoff Lowlights: The most brutal workforce cuts
Oops, We Did It Again: Our most embarrassing predictions
Get ready for unvarnished opinions, heated debates, and a no-holds-barred look at the gaming industry’s rollercoaster year.
Don’t miss this annual tradition where you separate the gold from the garbage!

Jan 7, 2025 • 1h 4min
262. The Secret Sauce of 🇫🇷 French Game Publishers with Vincent Février, CMO of TapNation
Vincent Février, CMO of TapNation, discusses the exciting evolution of hybrid casual games, highlighting the unique position of French publishers. He shares insights on transitioning from hyper-casual to hybrid casual gaming and the challenges faced in a post-COVID landscape. The conversation dives into user acquisition strategies, building internal capabilities for game development, and the future prospects for TapNation, including diversification of game types. Février also emphasizes the importance of marketing strategies in navigating a crowded gaming market.