Deconstructor of Fun 291. AI in Games: Innovation or Ethical Time Bomb? With George Ng, CTO of GGWP
Jun 16, 2025
George Ng, co-founder and CTO of GGWP, shares his expertise in AI and gaming, revealing the unseen crises linked to AI in game development. He discusses how AI can manipulate player engagement and the ethical dilemmas it presents in personalization and monetization. George delves into the balance of creativity versus efficiency, the risks of algorithmic bias, and the emotional connections players form with NPCs. He raises crucial points about the future of fully AI-generated games and the potential for AI to overshadow human designers.
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Ethics of AI Personalization
- AI in gaming can lead to manipulative personalization that affects monetization and player experience.
- Transparency and ethical considerations are crucial when using AI to optimize engagement or adjust game mechanics.
Biases in AI Moderation
- AI models often have biases due to their training data, affecting fairness in gaming moderation.
- These biases mean smaller or different demographics may experience AI moderation less accurately.
Human in the Loop for Moderation
- Always have human review to assist AI automation in moderation, especially for edge cases.
- This balance helps manage inaccuracies and cultural nuances AI might miss.