Deconstructor of Fun 292. Where Do Geogames Go After Niantic’s $3.5B Exit with Lauren Steidl, CEO of Integrated Reality Labs
Jun 26, 2025
Lauren Steidl, CEO and co-founder of Integrated Reality Labs, dives into the evolution of geogames, particularly her innovative creation, SLAP. She discusses how Pokémon GO showcased the potential and limitations of GPS gaming, and the rise of SLAP as a fast-paced, socially engaging experience. The conversation highlights how TikTok culture influences mobile gameplay, with an impressive 10 sessions a day for SLAP. Steidl also shares insights on marketing strategies, tech innovations for real-world multiplayer, and the future of mobile gaming enriching neighborhood interactions.
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Slap Modernizes Neighborhood Games
- The game Slap modernizes classic neighborhood IRL games like Assassin and Capture the Flag with smartphone digital tagging.
- It blends geolocation and social media to facilitate multiplayer gameplay and recording of interactions.
High Engagement Among Gen Z
- Gen Z players exhibit exceptional engagement, opening the Slap app over 10 times daily.
- High engagement levels reflect strong interest in socially facilitated, real-world multiplayer games using video content.
Precision is Key for Multiplayer
- Real-time, precise proximity between multiple players is essential for fun real-world multiplayer games.
- Sensor fusion of GPS, Bluetooth, and ultra-wideband enables accurate and low-latency player location within centimeters.