292. Where Do Geogames Go After Niantic’s $3.5B Exit with Lauren Steidl, CEO of Integrated Reality Labs
Deconstructor of Fun
00:00
Innovating Gameplay and Community Engagement
This chapter explores the integration of gameplay with social media in hyper-local communities, highlighting the successful strategies of apps like Bumble and Gas. The discussion focuses on the mobile app Slap, which facilitates matchmaking and meetups among social groups, aiming to combat loneliness among younger generations. Additionally, it delves into player retention metrics and future growth strategies, including emerging technologies like smart glasses to enhance user engagement.
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