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292. Where Do Geogames Go After Niantic’s $3.5B Exit with Lauren Steidl, CEO of Integrated Reality Labs

Deconstructor of Fun

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Evolving Monetization in Gaming

This chapter explores the transformation of monetization strategies for a geo-based game, transitioning from a niche focus to a broader international appeal. It discusses the integration of immersive experiences, ad partnerships, and engaging game mechanics aimed at attracting Gen Z players while maintaining user enjoyment.

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