Lauren Steidl, CEO and co-founder of Integrated Reality Labs, dives into the evolution of geogames, particularly her innovative creation, SLAP. She discusses how Pokémon GO showcased the potential and limitations of GPS gaming, and the rise of SLAP as a fast-paced, socially engaging experience. The conversation highlights how TikTok culture influences mobile gameplay, with an impressive 10 sessions a day for SLAP. Steidl also shares insights on marketing strategies, tech innovations for real-world multiplayer, and the future of mobile gaming enriching neighborhood interactions.
