Deconstructor of Fun

TWIG #334 The $200,000,000 Greenlight Failures and Activision’s Tone-Deaf In-Game Ads

Jun 6, 2025
This week, the crew dives into Nintendo’s upcoming Switch 2 and Epic's evolving Store strategy. They discuss the importance of social features in gaming and the exciting new D&D project from the Star Wars Jedi director. The brutal satisfaction of Elden Ring's Night Reign expansion is highlighted, alongside the closure of Zynga’s studio behind Torchlight. The conversation rounds off with a critique of Activision’s in-game ads and a deep dive into why many AAA green lights fail, calling for urgent improvements in development processes.
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ANECDOTE

Eric's Personal Basketball And Anniversary

  • Eric shares a personal story about his son's basketball injury and his 20th wedding anniversary.
  • He humorously describes the dynamics with his wife and how they enjoy socializing by talking about others.
INSIGHT

Nintendo Switch 2 Launch Outlook

  • The launch of Nintendo Switch 2 is highly anticipated with strong early signs of success.
  • Holidays should be booming due to limited new consoles available, promising strong sales.
INSIGHT

Epic's Engine and Store Challenges

  • Epic's Unreal Fest updates focus on AI tools and showcasing engine capabilities like the Witcher 4 tech demo.
  • The Epic Games Store faces challenges with user adoption despite revenue payouts to creators.
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