TWIG #334 The $200,000,000 Greenlight Failures and Activision’s Tone-Deaf In-Game Ads
Deconstructor of Fun
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Navigating AAA Game Development Challenges
This chapter explores the complex issues surrounding AAA game development, particularly the green-lighting of projects amid increasing production timelines. It critiques the decision-making processes executives face, often prioritizing superficial metrics over genuine gameplay quality, leading to project cancellations like the Black Panther game at EA. Additionally, it highlights the need for innovation in prototyping and a shift toward more agile methodologies to keep pace with the industry's demands.
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