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TWIG #334 The $200,000,000 Greenlight Failures and Activision’s Tone-Deaf In-Game Ads

Deconstructor of Fun

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Intro

This chapter delves into the hurdles faced by AAA game developers, particularly why many projects fail to receive green-lights. It also explores the effects of in-game advertising from major firms like Activision and its disconnect with player expectations, offering insights from both developer and player viewpoints.

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