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TWIG #334 The $200,000,000 Greenlight Failures and Activision’s Tone-Deaf In-Game Ads

Deconstructor of Fun

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Controversies in AAA Gaming: The Shift to In-Game Advertising

This chapter explores the challenges game developers face with the increasing integration of advertisements into AAA titles, exemplified by recent in-game ads in Call of Duty. It also discusses the community's backlash and the potential future implications for the gaming industry and cross-platform strategies.

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