Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Jul 14, 2023 • 8min
Do Offline Ads Work?
In this episode, they discuss the effectiveness of offline ads, including airport ads. They explore how offline advertising is evolving to merge with digital platforms. Factors affecting the success of offline ads are also examined. They emphasize the importance of creativity and evoking emotion in driving customer interest. They highlight the effectiveness of unique campaigns and the need to differentiate oneself in a saturated marketing landscape.
Jul 13, 2023 • 7min
The LinkedIn Algorithm Changed — Here's How To Win
Discover the latest insights and strategies to conquer the ever-changing LinkedIn algorithm. Learn how to build your audience on and off the platform for long-term growth. Understand the types of content and comments valued by LinkedIn to maximize visibility and engagement. Optimize your LinkedIn posts by offering valuable knowledge and engaging with meaningful comments.
Jul 12, 2023 • 7min
The Anatomy of a 1M View TikTok Video
This podcast dissects a TikTok video that reached 1 million views, exploring the strategies and key components that contributed to its success. Topics discussed include why the video went viral, advice for creating viral content, the role of storytelling, focusing on the ideal customer, and the importance of timing in driving trends.
Jul 11, 2023 • 8min
Why The Threads Launch Was A Masterclass In Product Marketing
The podcast discusses the successful launch of Threads, a new app for Twitter users, and highlights its strategic moves. It emphasizes the importance of releasing a great product and showcases the popularity and features of the Threads app.
Jul 10, 2023 • 8min
Threads Is Generating 8.3X More Engagement Than Twitter
Neil Patel and Eric Siu discuss why Meta's Threads is generating 8.3X more engagement than Twitter. They explore the reasons behind Threads' current surge in attention and share how brands can maximize its organic reach as a new platform. They emphasize that using Threads is essential for not missing out on valuable opportunities.
Jul 9, 2023 • 7min
Why The Creator Economy Ended Up Being A Dumpster Fire
Explore the challenges and shortcomings of the creator economy. Uncover the complexities and less-than-desirable outcomes. Discuss struggling aspects, successful businesses, reported returns for content creation, and important considerations for content creators. Learn how to be successful at monetizing content and debunk common misconceptions. Discover a 'lucrative niche' in the market.
Jul 8, 2023 • 39min
Threads Gets 70M Users, Pseo, Ga4, Duolingo Ditches Tv Ads For Memes, Tom Brady Loses $30M
The podcast discusses the rise of Threads, a Twitter competitor with 70 million users in a few days. They also cover Progmattic SEO, the Canadian government halting ad purchases from Meta platforms, Duolingo ditching TV ads for memes, and Tom Brady's $30 million loss.
Jul 7, 2023 • 8min
Are Rebrands A Good Idea?
In this podcast, the hosts explore the topic of rebranding and its impact on businesses. They discuss the benefits and drawbacks of rebranding, sharing real-world examples to help listeners make informed decisions. The hosts highlight bad and good rebranding examples, emphasizing how rebrands can complicate marketing strategies. They also discuss successful rebrands and share important lessons from them. One of the hosts even unpacks his recent rebranding experience. Tune in to gain valuable insights into the world of rebranding!
Jul 6, 2023 • 6min
Now You Can View Your Competitors' Google Ads For Free
Neil Patel and Eric Siu discuss a new feature from Google that allows users to view competitors' ads for free. They share tips on accessing this feature, analyzing competitors' strategies, and exploring Nikon holiday camera deals.
Jul 5, 2023 • 7min
Where We Would Start From Scratch
Eric Siu and Neil Patel, experts in content marketing and digital marketing, discuss strategies for starting from scratch. Eric focuses on LinkedIn and Twitter for text-based content, while Neil emphasizes videos and short-form content. They talk about building connections with the audience, leveraging AI and contractors, and the benefits of long-form and short-form content.
