Marketing School - Digital Marketing and Online Marketing Tips
How To Guarantee Engagement with any Brand with Greg Lansky
Sep 9, 2023
Greg Lansky, expert in capturing customer's attention and building brands, shares insights on finding niches with emotional intensity, the value of earning attention, and leveraging intellectual data to connect with your audience.
17:03
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Quick takeaways
- Focus on finding niches with emotional intensity to build your business and capture customer attention.
- Earn attention by understanding the emotional landscape of your target niche and create a product that commands attention naturally.
Deep dives
Rule #1: Find niches with emotional intensity
When building companies, it is crucial to find niches that have emotional intensity. Instead of targeting broad audiences that are comfortable and spoiled with choices, focus on places where people discuss highly opinionated and emotionally charged topics. These niches already have engagement built-in, and you can find fanatics who are passionate about the topic. Big players often overlook these niches, leaving a group of people craving a feeling without finding release. This is where your product can come in and fulfill their needs.
