Marketing School - Digital Marketing and Online Marketing Tips

This podcast discusses the monthly content marketing expenses of the hosts, covering a diverse range of content such as blogs, podcasts, videos, emails, and webinars. They highlight their use of AI to enhance content and reduce costs, as well as tools for email marketing. The hosts delve into attracting and nurturing the right audience, the size of their video editing team, shared costs for the podcast, and their strategies for using webinars to generate revenue. They also mention running Twitter and Meta ads for increasing email signups.

Learn about Opus Clip, an AI-powered video editor that saves time and money. It analyzes longer videos, finds hooks, generates catchy titles, and predicts viral potential. Opus-edited clips performed well on YouTube. Emphasize content quality over production quality. Opus Clip is recommended for creating engaging short videos.

Discover why cultural fit takes precedence over competence in hiring. Explore the significance of finding candidates who align with your company's culture. Learn about the core values at Eric's company and Neil's personal and professional values. Find out why open-mindedness, improvement, and obsession are desirable traits in potential candidates.

MrBeast, YouTube sensation who shattered video records with his latest release, discusses the premise that surpassed his 'Squid Games' video, clever utilization of cameos and quick pacing, incorporation of a native ad for his own product, and the impossible metrics of his top-performing videos.

Discover the advantages of in-person podcasting as Eric and Neil share their reasons for resuming face-to-face recordings. They discuss the benefits of cultivating relationships, creating captivating content, and repurposing podcast episodes. Don't miss their upcoming live event and how they prefer live podcasts over virtual ones.

The podcast discusses the rise of de-influencers and their negative impact on businesses, as disliked individuals promoting a product can hurt sales. The episode explores examples of de-influencers and emphasizes the importance of defending against them.

Learn how to effectively market an event with tips and tricks from this podcast. They discuss advertising on social media platforms, strategies for increasing ticket sales, and the critical importance of the 30 days leading up to the event. Email marketing and creating excitement through announcements are also highlighted as effective techniques. Tune in to get expert insights on event marketing!

In episode #2495, we are going to tell you how you can find the best podcast to advertise on. Magellan AI is a great tool to use to help with podcast analytics and advertising, and this is a must-use product! Today, we walk you through some of the product’s features, the cost, and how it can help you!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: How to Find the Best Podcast to Advertise On. [00:08] Magellan AI and how it helps with podcast advertising and analytics. [01:34] Our favorite feature of Magellan AI. [03:44] The cost of Magellan AI. [04:09] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!This podcast is on our Youtube Channel. Watch it here: https://youtu.be/f2PY-Pn8KD8Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Magellan AI Dreamhost Microsoft  Shopify HelloFresh Leave Some Feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this podcast, the hosts discuss the business trends for 2023, including marketing budget cuts, AI replacing operations, and the use of podcasting for marketing. They also explain how interest rate hikes and defensive stances are impacting businesses, and why advertising growth is slowing down. Overall, the podcast provides insights into the current market conditions and the strategies that businesses are adopting to navigate them.

Learn how to enhance your social media engagement by A/B testing on YouTube and responding to DMs. Discover the importance of posting velocity and producing AI-enhanced content. Experimentation is key, and what works for your competition won’t necessarily work for you. Enjoy the process and have fun to create fantastic content on social media.