The Real Value of Creating Your Personal Brand with Dan Fleyshman
Sep 2, 2023
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Dan Fleyshman, expert on building personal brands, talks about the importance of authentic content, not overthinking content creation, collaboration for social media growth, and the emotional attachment aspect of personal branding.
Posting authentic phone videos can lead to higher engagement and reach on social media.
Collaborating with individuals and sharing diverse content can help grow your social media following and create an emotional attachment to your brand.
Deep dives
The Power of Authentic Phone Videos
In this podcast episode, the speaker highlights the importance of posting authentic phone videos rather than heavily edited ones. They explain that posting videos directly from your iPhone or Android camera can lead to higher engagement, conversions, shares, and reach. People are more likely to watch and connect with content that feels natural and less like an ad. By utilizing the convenience of having a high-quality camera in your pocket, you can create compelling content that resonates with your audience.
Growing Your Social Media Following
The podcast episode discusses strategies for growing your social media following without spending money. Collaborating with individuals who have a similar style, career, or lifestyle can help you gain exposure to their audience. Additionally, showcasing various aspects of your life and interests can keep your content engaging and attract a wider audience. By consistently sharing relatable and diverse content, you can build a loyal following and create an emotional attachment that leads to top-of-mind awareness for your brand, product, or service.