Marketing School - Digital Marketing and Online Marketing Tips

The podcast discusses the optimal way to post on social media daily, including the changing social media landscape and advice on how to adapt. It also covers the benefits of posting natively, recommended tools for easy posting, and advice on repurposing pillar content. The speakers share their discomfort with being followed and recorded at events and remind listeners to leave five-star reviews for the podcast.

Elon Musk, entrepreneur and philanthropist, talks about the XPRIZE Foundation. The podcast explores the benefits of leveraging XPRIZE's technological development for personal success. It also delves into why Elon Musk donated over $100M to this organization and the marketing strategies that can be learned from XPRIZE.

MrBeast, a popular YouTuber, shares his critical metrics and monetization strategies on his paid Twitter feed. The podcast discusses optimizing click-through rate and average view duration, video length, clickbait, and thumbnail optimization. It also explores MrBeast's successful content creation strategies and the potential for growth on YouTube.

"Lionel Messi Declines $1.9B to Play the Long Game" unpacks why Messi turned down a staggering amount of money and focuses on the factors influencing his decision. They discuss the options he had, the deal offered by David Beckham, and how both players are playing the long game. The episode also touches on the importance of factors other than money in Messi's decisions, the Messi brand, and the significance of branding in general. The podcast presents an interesting exploration of sacrifice, happiness, and future opportunities.

The podcast discusses the future of media, including the rise in demand for subject-matter expertise, the end of big generic brands, and the importance of newsletters. They also highlight the misconceptions about email marketing and causes of death. The hosts explore changing news delivery preferences, with a focus on shorter and more efficient formats like Twitter and Instagram reels.

In this podcast, Neil and Eric discuss the influence hacks to 10x your conversions. They explore the impact of gain framing and loss framing on decision-making. They also delve into the importance of breaking things down for your audience and drawing attention away from the downsides of your argument. Additionally, they emphasize the significance of focusing on strong points and quality over quantity of arguments.

This podcast discusses the importance of focusing on the lifetime value (LTV) and payback period of customers over customer acquisition costs (CAC). It highlights the problem with solely focusing on CAC, provides examples, and emphasizes the benefits of examining LTV per channel. The concept of the paid marketing loop and the significance of the payback period metric are also explored, along with suggestions for optimizing it.

This podcast episode reveals the workings of Instagram's algorithm, including how feed and stories are ranked based on user activity and engagement. It also discusses the importance of engagement from friends and family on the platform. The hosts explore factors for virality on Instagram Reels and the explore page, such as engagement from random people and popularity signals. The episode emphasizes the need for transparency in Instagram's algorithm and dispels misconceptions.

In episode #2484, we discuss the Gary Vaynerchuk (otherwise known as GaryVee) method for hiring content creators. Gary sometimes gets flak for hiring armies of recent graduates for $20 an hour, but if you think about it, who knows social platforms like TikTok better than the 20-somethings that use them the most? If you want to recruit talent that understands the game and knows how to play it like GaryVee does, tune in today to learn more about his hiring process!TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: The GaryVee Method For Hiring Content Creators. [00:34] The benefits of hiring content creators who really understand social. [01:21] Insight into GaryVee’s rolling admissions process. [02:25] Why he expects his own marketing to be better than his agency services? [04:32] How to find applicants when you don’t have millions of followers. [06:38] Using social media to find creators producing amazing content. [07:06] Finding content creators with experience in your particular industry. [07:57] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! Gary Vaynerchuk ‘Team GaryVee: Now Hiring Freelancer Globally’ Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The podcast discusses various ways AI is used at companies, including analytics, revenue intelligence tools, and production cost savings. They also cover the benefits of Microsoft Clarity for user behavior insights and receiving data dumps from Google Search Console. Additionally, they touch on a tool that identifies decaying content and offers one-click upgrades.