Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
Jul 23, 2023 • 7min
Marketing is Getting Harder. But Paid Media is Getting EASIER?
In this podcast, they discuss whether marketing is getting harder and paid media is getting easier. They explore the impact of AI and ad spending cutbacks on paid media and why privacy changes are the main reason for the disagreement. They highlight the significance of creative in generating results and how AI affects paid media strategies. They also discuss the relationship between Google and agencies, emphasizing the need to evolve in order to survive.
Jul 22, 2023 • 8min
Is It Worth It to Create a User Conference?
The podcast discusses whether it is worth creating a user conference, providing examples of successful conferences like ClickFunnels' funnel hacking live and Salesforce's Dreamforce. The hosts share their own experiences organizing events and break down the criteria companies should meet before hosting a conference. They highlight the value of building relationships through conferences and the benefits of revenue generation and brand promotion. The podcast also mentions iProspect's successful revenue-generating events and WPP's unique unconference format at Stream.
Jul 21, 2023 • 8min
How to Measure the ROI of Your Content Efforts in 2023
This podcast episode discusses how to measure the ROI of content efforts in 2023. They explore the limitations of Google Analytics 4 and share a hack using UTM parameters. They also discuss the importance of AB testing and factoring in lead generation. The episode covers tracking content topics and improving content based on the gathered information. They predict the future of Google Analytics and compare blog content and emails to organic reach in terms of ROI. Ultimately, the episode emphasizes the need to not only measure but also improve ROI.
Jul 20, 2023 • 7min
How Can Businesses Use Data to Improve Their Marketing Campaigns
Learn how businesses can use data to improve their marketing campaigns. Discover the challenges of utilizing first-party data and the benefits of incorporating third-party data through tools like Magellan AI. Find out how to optimize marketing campaigns by analyzing conversion rates, making informed decisions, implementing changes, and using experimentation frameworks.
Jul 19, 2023 • 8min
BEHIND THE SCENES: The REAL LinkedIn Algorithm Secrets
Discover shocking information about the LinkedIn algorithm, including manual manipulation of viral content, rankings for different account types, and the criteria that affect reach. Learn about the four levels used to rank content and the topics to discuss for better ranking. Explore the lack of transparency and differences between LinkedIn's algorithm and Twitter's.
Jul 18, 2023 • 6min
Crazy Marketing Lesson We Learned From Expedia
Marketing expert Neil Patel shares a crazy marketing lesson they learned from Expedia. Expedia's adoption of an omnichannel approach led to a 10% increase in ROI per channel. This approach was especially effective for smaller brands, leading to significant lifts in their ROIs across all channels. The importance of being open to new marketing approaches for better efficiency and ROI is emphasized.
Jul 17, 2023 • 8min
How to use Bard to Come Up with Popular Marketing + Business Questions
Eric and Neil discuss how they use Bard, an AI language model, to generate popular marketing and business questions. They emphasize the importance of refining prompts and leveraging high search volume questions to create engaging content. The episode also covers exploring popular search marketing questions, considering indexed results, and encourages listeners to follow their YouTube channel.
Jul 16, 2023 • 7min
Why In Person Podcasts Crush Online Podcasts
Marketing experts Eric Siu and Neil Patel discuss the benefits of in-person podcast recordings, highlighting the natural energy and storytelling that enhance audience engagement. They delve into the unique vibe of live interactions, the value of building deep relationships, and the difficulty in remembering online recordings. They encourage considering in-person recordings while not disregarding online options.
Jul 15, 2023 • 27min
Jennifer Lopez AI ad, Disney wants to sell networks, Prime Day falls short, Twitter launches creator rev share
In this episode, Neil and Eric discuss Jennifer Lopez's AI marketing campaign for Virgin Voyages, Disney's decision to sell its TV assets, the disappointing performance of Amazon Prime Day, and Twitter's new revenue sharing system for creators.
Jul 14, 2023 • 8min
Do Offline Ads Work?
In this episode, they discuss the effectiveness of offline ads, including airport ads. They explore how offline advertising is evolving to merge with digital platforms. Factors affecting the success of offline ads are also examined. They emphasize the importance of creativity and evoking emotion in driving customer interest. They highlight the effectiveness of unique campaigns and the need to differentiate oneself in a saturated marketing landscape.
