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Using Generative AI to 10x Your Email Open Rate with Larry Kim
Sep 17, 2023
Larry Kim, email marketing expert, shares how he leverages data and generative AI to improve email open rates by 10x. Topics include combining inbound and outbound email marketing, using unconventional data sources, increasing open rates with email deliverability tools, and maximizing AI for email marketing.
10:34
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Quick takeaways
- Leveraging user intent data and generative AI can significantly improve outbound email marketing results.
- Combining elements of inbound and outbound email marketing can lead to higher engagement rates and lower costs.
Deep dives
AI-powered, intent-driven outbound email marketing
The podcast episode discusses the concept of AI-powered, intent-driven outbound email marketing as a high-leverage strategy to generate leads and sales. The speaker shares their own experience and challenges with traditional marketing channels like content marketing and ads. They introduce the idea of leveraging user intent data, advanced email delivery tools, and generative AI to create highly engaging and personalized email campaigns. By combining elements of inbound and outbound email marketing, the speaker argues that this approach can result in higher engagement rates and lower costs.
