Marketing School - Digital Marketing and Online Marketing Tips

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there! Time Stamped Show Notes: 00:27 – Today’s topic: How Much Should You Spend on Content Promotion? 00:37 – Eric asked Larry Kim of Wordstream, who is well-versed in paid advertising 00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement 01:11 – He’s pushing $50 for every published piece of content 01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion 01:52 – At least half of the time should always be spent on content promotion 01:57 – You can spend time or spend money on promotion 02:00 – You can boost traffic from different social media sites 02:20 – If you don’t want to spend money, you can promote your content by going through Google for similarly related content 02:35 – Email the people who tweeted your competitor's’ content and ask if they can share yours too 03:17 – If you’re just starting out, it is easier to reach out to people 03:33 – Make sure that your content is good 03:47 – A Dollar a Day Strategy by Dennis Yu of BlitzMetrics can you help you too 04:19 – Check your analytics and insights to create a more targeted audience 04:38 – Content marketing works if you’re promoting it 05:08 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:27 – Go to SingleGrain.com/giveaway for multiple entries 05:31 – That’s it for today’s episode! 3 Key Points: For every piece of content you publish, you should spend half your time PROMOTING it. Your content marketing won’t work if you’re not promoting it—it simply won’t reach people. Even with just a dollar, you can push your content on Facebook. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly. Time Stamped Show Notes: 00:27 – Today’s topic: What Part of Your Funnel Should You Focus On? 00:40 – Top of the Funnel (ToFu): the traffic that you’re trying to target; which is usually a much larger audience 00:48 – Middle of the Funnel (MoFu): people who have viewed your website or availed of your services 01:02 – Bottom of the Funnel (BoFu): returning customers or those who are close to purchasing 01:24 – If you don’t have a lot of visitors, focus on the top of the funnel 01:27 – If you have a lot of visitors but don’t have much conversion, work on your analytics to see where the drop off is—it’s either the middle or bottom of the funnel 01:43 – You can check it out using Mixpanel and/or Kissmetrics 01:50 – Focus on optimizing that part by doing A/B testing or surveys 02:12 – Eric shares an experiment of how they bring people through an entire funnel 02:16 – Eric did a case study for SaaS companies 02:45 – When you bring people through the funnel, the journey needs to be consistent 03:05 – The journey is a story as well 03;19 – Digital Marketer and Chris Von Wilpert have some good points on funnels 04:06 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:15 – Go to SingleGrain.com/giveaway for multiple entries 03:50 – That’s it for today’s episode! 3 Key Points: Figure out the part of your funnel where people fall off, then create a strategy to improve your performance. Employ tests or experiments to make sure you’re on the right track. Create a consistent journey for your funnel. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #423, Eric and Neil discuss the 7 point, website redesign checklist. Tune in to know what you need to consider before changing or redesigning your website. This way you can make the changes without any risk to your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point Website Redesign Checklist 00:34 – First is to make sure that your website is designed with a strong SEO foundation 01:01 – For WordPress, build up your SEO first 01:12 – Second is to keep track of your existing URLs in a checklist 01:25 – Third is to NOT forget about your site speed 01:30 – Check GTmetrix to find out your site speed 01:41 – Fourth is to keep mobile in mind because a bigger percentage of website visitors are mobile users 01:50 – Use Google AMP framework 01:59 – Don’t forget about your pixels like the Google Analytics pixels and Facebook pixels 02:20 – Sixth is to figure out the copy for your content before redesigning it 02:35 – Last is to check your website’s resolution in different browsers using Browseo 03:02 – Think about your website responsive design, too 03:15 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a heat-mapping analytics tool 03:25 – Go to SingleGrain.com/giveaway for multiple entries 03:35 – That’s it for today’s episode! 3 Key Points: SEO is very important for websites so make sure that your SEO foundation is strong. Since most people are on mobile, make sure your website is optimized for mobile so they get the best viewing experience possible. Design and website response are crucial for the user experience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #422, Eric and Neil discuss how to market your business at a conference without sponsoring it. Tune in to learn what you need to do on the day of the conference to market your business tactfully and effectively. Time Stamped Show Notes: 00:27 – Today’s topic: How to Market Your Business at a Conference Without Sponsoring It 00:41 – It’s better to speak at conferences than be a sponsor at one 00:50 – Talk with people in the conference lounge 01:16 – Networking is also a good strategy to market your brand without spending 01:49 – Networking doesn’t mean passing your business card, it means getting to know people’s story and expressing how you can help them 02:55 – Prior to the conference event day, figure out your target market 03:13 – Eric shares how his friend bombarded the booths in an event they went to in order to market his service 03:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:00 – Go to SingleGrain.com/giveaway for multiple entries 04:10 – That’s it for today’s episode! 3 Key Points: Rather than sponsoring a conference, it’s better to speak at one if you can. Network with people by understanding their struggles and stating how you can offer a solution to their problem. Make sure you know your target market first before coming to a conference. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #421, Eric and Neil discuss how to stay consistent with your content marketing. Tune in to learn the importance of following a routine, creating a content calendar and sticking to a 30-day timeframe. Time Stamped Show Notes: 00:27 – Today’s topic: How to Stay Consistent With Your Content Marketing 00:34 – Have a routine in place that you will follow 00:47 – Eric has his routine on his calendar 01:08 – Create a content calendar 01:24 – This works the best for Neil 01:34 – Neil uses Excel while Eric uses Smartsheet, which is almost the same tool 01:42 – Whatever you use, make sure to stick with it 01:57 – Content repurposing helps with consistency 02:28 – Your calendar works best with a 30-day timeframe; make updates on the content that you will create 02:46 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 02:55 – Go to SingleGrain.com/giveaway for multiple entries 03:00 – That’s it for today’s episode! 3 Key Points: Create and follow a routine for your content marketing. A content calendar will help you stay focused on the tasks at hand. A 30-day timeframe is the best length of time to work with because of the amount of updates you’ll need to make. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #420, Eric and Neil discuss what makes a brand stand out. Tune in to learn how a brand’s interaction with its customers only leads to customer loyalty and followers who will champion for your brand! Time Stamped Show Notes: 00:27 – Today’s topic: What Makes a Brand Stand Out? 00:40 – The popular brands are everywhere 00:52 – Their logos are subtle and reflects their vision and mission 00:58 – There’s always a story behind every brand 01:26 – “A brand tells a really good story” 01:33 – Emotion is another factor for a brand 02:12 – Brand’s way of interacting with their customers 02:25 – Some by events and some by social media 02:33 – Interaction is often taken for granted, but it is important 02:48 – Amazon is known for their great customer service 03:55 – There are brands that will also send out surveys for their services 04:19 – When a brand cares, it makes an immense difference 04:30 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:42 – Go to SingleGrain.com/giveaway for multiple entries 04:50 – That’s it for today’s episode! 3 Key Points: Take care of your customers—this is Branding 101. The way a brand interacts with their customers reflects, via social media or through events, tells the brand’s personality and story. A brand stands out when it can connect with its customers. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads. Time Stamped Show Notes: 00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book 00:35 – Neil’s book, Hustle, hit the New York Times’ best-seller list 00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t 01:03 – “I think I did it wrong” 01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself 01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market 01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales 01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does 02:30 – The hardest part of writing a book is dealing with publishers 02:40 – Writing a book is a lengthy process 03:04 – Neil had a launch team 03:14 – The difference between corporate sales and a launch team 03:25 – ResultSource will distribute the book in major book stores 03:37 – Eric is now switching from writing to marketing 04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:33 – Go to SingleGrain.com/giveaway for multiple entries 04:44 – That’s it for today’s episode! 3 Key Points: When writing a book, make sure that it reaches your target audience. If you can write your book by yourself, do it. Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #418, Eric and Neil discuss why you shouldn’t copy someone else’s marketing. Tune in to discover if replicating other’s marketing techniques actually works for you OR if you’re better off creating your own marketing strategy. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Shouldn't Copy Someone Else's Marketing 00:58 – When given a template, figure out how you can change it and make it your own 01:06 – Some marketing tactics that work for others does not mean it will work for you 01:27 – Eric has tried different techniques and not all of them have worked 01:45 – Learn from others, but don’t copy them 02:22 – Figure out what will work for you and your audience 02:30 – Neil was advised that if you’re doing something that moves away from your personality, the tactic won’t convert 02:50 – There’s NO best tactic for everyone, it will depend on your business and audience 03:34 – Learn everything that you can, but eventually you’ll have to create your own style 03:44 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:58 – Go to SingleGrain.com/giveaway for multiple entries 04:05 – That’s it for today’s episode! 3 Key Points: While known marketers share their techniques for marketing, you do NOT and should not copy it cover to cover. Learn different marketing tactics, then tailor a strategy for your audience. There’s no best tactic for everyone—what works for one doesn’t mean it will work for the other. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #417, Eric and Neil discuss how to identify evergreen content opportunities. Tune in to learn how you can gain new ideas regarding the evergreen content you should be writing about and why it will help you maintain (or GAIN) traffic for years to come. Time Stamped Show Notes: 00:27 – Today’s topic: How to Identify Evergreen Content Opportunities 00:40 – The easiest way to identify evergreen content is by looking at your competitors 00:44 – Use Ahrefs to know where your competitors’ search traffic is coming from 01:12 – You don’t want to publish news-oriented content 01:30 – Content in digital and online marketing is considered evergreen content 01:35 – HubSpot has a lot of evergreen content 01:45 – Evergreen is something that can stand the test of time 02:09 – BuzzSumo can help you see evergreen content 02:24 – Writing about evergreen topics is what gains traffic 02:33 – If your Google Analytics and Google Search Console are hitched together, go to the Search Console to see which keywords are ranking 02:51 – Then, you can figure out which content to write around those keywords 03:13 – If you’re writing evergreen content, update it once a year so it will consistently gain traffic 03:43 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Leverage tools to find out the kind of evergreen content that is gaining traffic for your competitors and create a content related to those topics. Evergreen content will stand the test of time as it remains to be relevant. Make use of the keywords that are ranking for your content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #416, Eric and Neil discuss how to generate leads with free tools. Tune in to learn which tools you can create in order to generate more leads, and Neil shares his highly effective marketing tool that reels in an incredible amount of traffic for him per month.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Leads With Free Tools 00:37 – If you want to get SEO leads, create an SEO grader or analyzer and when people have a bad score, ask them if they want to get better 00:56 – HubSpot did a campaign similar to this 01:15 – You can use Outgrow which will allow you to make different calculations to generate leads 01:42 – Check out “How much does it cost to make an app?” by Crew—which is a short quiz you can take 02:00 – You don’t need to create complicated tools 02:06 – Neil’s SEO analyzer continues to generate 70K in traffic/month 02:18 – It cost $20-30K maximum, but there are cheaper options 02:41 – Use it as a marketing expense 03:05 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:5 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Your tools don’t have to be complicated, a simple calculation and catchy question will do. Create a tool that is relevant to your product and service. The tool will last and continuously drive you traffic, so it is worth your investment. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.