Marketing School - Digital Marketing and Online Marketing Tips

Lessons Learned From Writing A Bestselling Book | Ep. #419

Sep 23, 2017

Ask episode

Chapters

Transcript

Episode notes

In Episode #419, Eric and Neil discuss the lessons Neil learned from writing a New York Times best-selling book. Tune in to learn Neil’s rather large disappoint AFTER writing his book and why being on the bestseller list doesn’t actually guarantee you more sales leads.

Time Stamped Show Notes:

00:27 – Today’s topic: Lessons Learned From Writing A Bestselling Book
00:35 – Neil’s book, Hustle, hit the New York Times’ best-seller list
00:56 – Neil learned from writing his book that it was a waste of time and money—he assumed it would grow his brand but it didn’t
- 01:03 – “I think I did it wrong”
01:08 – Neil had amazing co-authors, but he also learned that he should’ve written the book by himself
01:15 – Hustle is for the general public, so it didn’t reached Neil’s target market
01:24 – Neil’s was on the bestseller list for three consecutive weeks but it didn’t get him any sales
01:45 – The topic was the biggest mistake for Neil, because it didn’t relate to what he does
02:30 – The hardest part of writing a book is dealing with publishers
02:40 – Writing a book is a lengthy process
03:04 – Neil had a launch team
03:14 – The difference between corporate sales and a launch team
- 03:25 – ResultSource will distribute the book in major book stores
03:37 – Eric is now switching from writing to marketing
04:20 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:33 – Go to SingleGrain.com/giveaway for multiple entries
04:44 – That’s it for today’s episode!

3 Key Points:

When writing a book, make sure that it reaches your target audience.
If you can write your book by yourself, do it.
Being on the New York Times’ bestseller list won’t guarantee a positive ROI for your brand.