Marketing School - Digital Marketing and Online Marketing Tips

In Episode #415, Eric and Neil discuss 7 AdWords tricks and tips that’ll boost your ROI. Tune in to learn why you need to pay attention to your keywords and geo-target your offers. Time Stamped Show Notes: 00:27 – Today’s topic: 7 AdWords Tricks & Tips That'll Boost Your ROI 00:34 – Tip #1 is to add site links which will give you more opportunity to show up on search results 01:06 – #2: Leverage dayparting 01:13 – It is very useful and cost efficient, especially in B2B 01:49 – #3: Single keyword ad groups 01:51 – It will allow you to focus on one keyword and keep your ads tailored 02:16 – #4: Geo-targeting 02:28 – You can give people specific offers based on their location 03:25 – #5: Make sure you are hooking your AdWords in Google Analytics to have a specific retargeting list 04:01 – #6: Integrate the keywords that the users search for into your landing page 04:23 – Optimize landing pages for conversion 04:32 – Last is to use CPA bidding which works well and let Google do its work 05:11 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:49 – Go to SingleGrain.com/giveaway for multiple entries 06:02 – That’s it for today’s episode! 3 Key Points: Site links will consistently add traffic to your site and can increase your search ranking. If you know where your audience is, you can send more curated offers which can increase your conversion rate significantly. Consistently optimize your landing page with the RIGHT keywords. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #414, Eric and Neil discuss how to generate audience insights using Facebook. Tune in to learn why Facebook’s data is more accurate than Google Insights and how important Facebook Pixel can be for your website.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Audience Insights Using Facebook 00:35 – Audience insights will show you who’s visiting your website 00:38 – Google Analytics isn’t as accurate as Facebook 01:00 – You can plug in a Facebook Pixel on your website for free 01:20 – There are tons of tutorials available on the web for how to start with Facebook Pixel 01:32 – Load up your audience 01:43 – It’s better if you have a business manager account 02:08 – With a custom audience, you can see people’s behaviour 02:34 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:46 – Go to SingleGrain.com/giveaway for multiple entries 04:00 – That’s it for today’s episode! 3 Key Points: Facebook’s data is accurate because of the number of the databases they have. Facebook Pixel can be plugged in to your website for free and it’ll show you your customers’ behavior. You can also customize your audience depending on your target market. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #413, Eric and Neil discuss how to get good photos and audio files for your content. Tune in to discover where you can get royalty-free photos and audio files and why it’s advantageous for you to add media to your content today! Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Good Photos and Audio Files for Your Content 00:40 – People want to see videos or other media formats aside from the usual text 00:52 – People can easily digest information from audio and video 00:59 – An audio file doesn’t necessarily mean that it has to have context, it can be a background sound that catches your audience’s attention 01:18 – You want to have visual images with your content to keep readers engaged 01:30 – There are new artists on YouTube who want their music out so maybe you can use them royalty-free and just add credits 01:47 – You can also find other audio files from AudioJungle 01:52 – For photos, you can check Twenty20 and Canva 02:28 – Neil pays for his photos from Fotolia 02:44 – Use the half size download which still has a high resolution 03:16 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/giveaway for multiple entries 04:08 – That’s it for today’s episode! 3 Key Points: Adding any media to your content will make it more engaging for the viewer. There are sources that you can use that are royalty-free—just don’t forget to give credit. Utilize media—just make sure whatever you use relates to your content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build Retargeting Lists With Outbound Prospecting 00:36 – First, make sure you’re following the terms and services of Google and Facebook or other retargeting services 01:25 – Know your ideal customer 01:38 – Outbound prospecting is more for B2B 01:50 – You can reach the head of businesses directly through Outreach and Zen Prospect; use these tools to gather emails and reach businesses at scale 02:38 – Plug the outbound emails into a retargeting list on LinkedIn, Google and Facebook 03:14 – If you’re a sales person, make sure you add value and share insights to your customers 03:47 – Then you can retarget people by asking them to opt-in for more marketing insights 04:07 – When you remarket people, they see you more often 04:11 – The rule of 7 in marketing 04:21 – Neil creates specific remarketing ads for the individual companies 04:51 – Account-based marketing works 05:14 – Neil never had issues with remarketing 05:54 – Instead of trying to be interesting, be interested in the people you connect with 06:21 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 07:01 – Go to SingleGrain.com/giveaway for multiple entries 07:10 – That’s it for today’s episode! 3 Key Points: Figure out who your ideal customers are so you know who you should specifically target. As a sales person, make sure you add value and marketing insights to your customers. The more often a customer sees you, the more likely they will buy. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #411, Eric and Neil discuss what they do for content promotion. Tune in to learn why your competitors in the same space are actually your allies. You’ll also find out the tools that Eric and Neil have leveraged to promote their content. Time Stamped Show Notes: 00:27 – Today’s topic: What Neil and Eric Do for Content Promotion 00:35 – Neil isn’t currently doing any content promotion but he used to 00:47 – Neil suggests finding other bloggers in your space to ask them to promote your blog 01:00 – You can pay them and have them send traffic to a landing page that has an ebook, download or giveaway 01:14 – Add social sharing icons to your blog post page 01:21 – Neil also emails the people who shares his competitor’s article 01:25 – Go to BuzzSumo to find who shared your competitor’s post 02:17 – Eric uses Wavve to share audio clips on social media 02:54 – Eric and Neil promotes their content on LinkedIn by writing 2-3 sentences and adding a link to the actual post 03:20 – If you link out to someone on your blog post, email them telling them that you love what they’re doing, that you linked out to them and to check out your blog post 03:43 – The response for this is high 04:18 – You can repost your blog post on Medium where you can increase your reach 04:58 – Eric also targets emails that are cheaper 05:04 – Facebook is a good way to build your audience 05:22 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 06:04 – Go to SingleGrain.com/giveaway for multiple entries 06:20 – That’s it for today’s episode! 3 Key Points: Not everyone in your field are your competitors, find a way to mutually benefit from one another, linking out to each other’s blogs. LinkedIn drives a lot of traffic, so take advantage of it—promote your content with a link to your page. Facebook is always a good place to promote your content and build your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #410, Eric and Neil discuss the bones of an advertorial and how you can use them to grow your business. Tune in to learn the characteristics of an effective advertorial and the websites that will market your advertorial for you.  Time Stamped Show Notes: 00:27 – Today’s topic: What Is an Advertorial (And How Can You Use Them)? 00:38 – Affiliate marketers usually run advertorial from their microsites 00:45 – Microsites can be a new blog 00:50 – The blog post can be about a story 01:00 – An advertorial is like a story or editorial with an ad in it 01:13 – An advertorial piece should be well written and trigger people’s emotions 01:31 – Eric shares a bed bug example of an advertorial 01:53 – Affiliate marketers put domains right into their advertorial 02:20 – In an advertorial, you integrate the solution and explain why it is the best solution 02:38 – Most advertorials from Facebook drive the most traffic 02:50 – Taboola and Outbrain can be options, but be careful using these platforms 03:22 – Think about the long game 03:31 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 04:11 – Go to SingleGrain.com/giveaway for multiple entries 04:25 – That’s it for today’s episode! 3 Key Points: Create an advertorial that is educational and evoke people’s emotions. Links are inserted right into an advertorial—making it easy for readers access and buy your solution. Be careful about where you link your advertorial; keep the long-term game in mind. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #409, Eric and Neil discuss why you ought to pay for celebrity endorsements. Tune in to find out how to make celebrity endorsements possible and the potential gains you can receive by investing in them. Time Stamped Show Notes: 00:27 – Today’s topic: Why You Ought to Pay For Celebrity Endorsements 00:35 – “Anytime you have a celebrity on your landing page, your conversion rate will go through the roof” 01:02 – Celebrity endorsements work well 01:11 – Beats currently has Kylie and Kendall Jenner, Lebron James and other celebrities endorsing them 01:46 – They’ve increased their target market size 01:55 – The question is: if you’re already spending so much on paid ads, can you get a celebrity endorsement for $30-40K? 02:04 – The answer is “yes” 02:16 – There are micro influencers that you can connect with and help you promote your business 02:36 – Micro influencers have at least 20K followers 02:52 – In Shoe Dog, Phil Knight talked about using celebrities to endorse products 03:23 – Neil’s friend owns Binary Options and they got Conor McGregor to endorse them after he lost his first fight 03:52 – Binary Option’s conversion rate went up and they paid McGregor quite a low rate 04:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 05:44 – Go to SingleGrain.com/giveaway for multiple entries 05:55 – That’s it for today’s episode! 3 Key Points: Celebrity endorsements work well and is a sure-fire way to boost your conversion through the roof. If you’re spending a lot on paid ads, you might want to consider building a relationship with a micro influencer instead. Celebrity endorsements aren’t just the Michael Jordans and Kylie Jenners, reach out to those who have influence and can give you a lower rate. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #408, Eric and Neil provide the beginner’s guide to Quora ads. Tune in to learn what you need to know to start advertising on Quora and why now is the right time opt in! Time Stamped Show Notes: 00:27 – Today’s topic: Beginner's Guide to Quora Ads 00:59 – Quora is a questions and answers site which generates tons of traffic 01:29 – Quora’s valuation is currently over one billion dollars 01:42 – When Eric goes on to Quora, he sees people like Jason Lemkin 01:59 – You can have your ads show up with a question or something catchy 02:19 – Quora ads is currently cheap 02:34 – One of Eric’s clients, Lever, is an applicant tracking system 02:40 – An applicant tracking system helps you manage the whole hiring process 03:07 – Lever has an ad that shows up in Quora when a question related to the hiring process comes up 03:29 – You want to advertise to people who are asking questions related to your product 04:14 – “The numbers have to work for you” 04:30 – Eric is currently running an ad on Quora for their e-book 04:40 – The conversion rate to their landing page is 20% 04:53 – Cost per click is $3 but the conversion rate is around $15 05:45 – Cost per click varies 06:27 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 07:10 – Go to SingleGrain.com/giveaway for multiple entries 07:22 – That’s it for today’s episode! 3 Key Points: Quora currently generates tons of traffic—this is a great place to implement your ads. You target Quora ads to the people who ask questions related to your business service or product. Leverage Quora ads NOW as the costs are still low and the conversions are high. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #407, Eric and Neil discuss how to increase your email deliverability. Tune in to discover which provider works best and the techniques you can employ today to increase your deliverability! Time Stamped Show Notes: 00:27 – Today’s topic: How to Increase Your Email Deliverability 00:41 – To improve your deliverability rate, switch providers 00:46 – Infusionsoft has poor deliverability while Drip is great at delivering 00:55 – Jeremy Schoemaker has a site that shows which providers have terrible deliverability rates 01:07 – AWeber and ConvertKit work great too 01:29 – It is easier to use a shared IP to increase email deliverability 01:40 – Stop sending someone emails if they don’t open any of your emails 01:54 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 02:38 – Go to SingleGrain.com/giveaway for multiple entries 02:50 – That’s it for today’s episode! 3 Key Points: If your provider has a low email deliverability, switch providers. Don’t use a permanent IP—instead, use a shared IP. Stop sending someone emails if they’ve never opened any one of your emails. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Eric and Neil discuss why webinars no longer convert as well as they used to and give you the tools you need to make sure you that you optimize on your next webinar. Time Stamped Show Notes: 00:27 – Today’s topic: Do Webinars Still Work? 00:36 – Some marketers are saying that webinars are dying 00:54 – From Neil’s standpoint, webinars still work but don’t convert as much as they used to 01:14 – The cost to get a webinar is one of the reasons why the conversion rate suffered 01:24 – If you have a ton of organic traffic, you should consider webinars 01:49 – With Kissmetrics, their webinars work well because of the content 02:04 – Webinars work if you educate and give advice that your audience can actually use 02:29 – Some are just trying to sell people over 02:47 – Neil uses Webinar Jam and AWeber Webinar for his webinars 02:53 – You can use email sequences from Drip, Infusionsoft and ConvertKit 03:12 – Neil changes his webinars once every 6 months 03:30 – With webinars, you have to look at all of your conversion rates 03:57 – There’s an ad from Billy Gene Is Marketing Inc on YouTube that is creative and worth checking out 04:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual conversion tool 05:50 – Go to SingleGrain.com/giveaway for multiple entries 06:01 – That’s it for today’s episode! 3 Key Points: Webinars still work if your content is educational and the advice is valuable to your audience. If you have consistent, organic traffic, then it is worth utilizing webinars. You have to check your webinars’ conversion rates to see if it’s worth it for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.