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Do Webinars Still Work? | Ep. #406

Sep 10, 2017

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In Episode #406, Eric and Neil discuss whether webinars still work. Tune in to learn why webinars still work, though it depends on several factors. Eric and Neil discuss why webinars no longer convert as well as they used to and give you the tools you need to make sure you that you optimize on your next webinar.

Time Stamped Show Notes:

00:27 – Today’s topic: Do Webinars Still Work?
00:36 – Some marketers are saying that webinars are dying
00:54 – From Neil’s standpoint, webinars still work but don’t convert as much as they used to
01:14 – The cost to get a webinar is one of the reasons why the conversion rate suffered
01:24 – If you have a ton of organic traffic, you should consider webinars
01:49 – With Kissmetrics, their webinars work well because of the content
02:04 – Webinars work if you educate and give advice that your audience can actually use
02:29 – Some are just trying to sell people over
02:47 – Neil uses Webinar Jam and AWeber Webinar for his webinars
02:53 – You can use email sequences from Drip, Infusionsoft and ConvertKit
03:12 – Neil changes his webinars once every 6 months
03:30 – With webinars, you have to look at all of your conversion rates
03:57 – There’s an ad from Billy Gene Is Marketing Inc on YouTube that is creative and worth checking out
04:55 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual conversion tool
- 05:50 – Go to SingleGrain.com/giveaway for multiple entries
06:01 – That’s it for today’s episode!

3 Key Points:

Webinars still work if your content is educational and the advice is valuable to your audience.
If you have consistent, organic traffic, then it is worth utilizing webinars.
You have to check your webinars’ conversion rates to see if it’s worth it for you.