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How to Build Retargeting Lists With Outbound Prospecting | Ep. #412

Sep 16, 2017

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In Episode #412, Eric and Neil discuss how to build retargeting lists with outbound prospecting. Tune in to learn how you can retarget without breaking any terms or service agreements and why the rule of 7 is still effective in marketing today.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Build Retargeting Lists With Outbound Prospecting
00:36 – First, make sure you’re following the terms and services of Google and Facebook or other retargeting services
01:25 – Know your ideal customer
01:38 – Outbound prospecting is more for B2B
01:50 – You can reach the head of businesses directly through Outreach and Zen Prospect; use these tools to gather emails and reach businesses at scale
- 02:38 – Plug the outbound emails into a retargeting list on LinkedIn, Google and Facebook
03:14 – If you’re a sales person, make sure you add value and share insights to your customers
- 03:47 – Then you can retarget people by asking them to opt-in for more marketing insights
04:07 – When you remarket people, they see you more often
- 04:11 – The rule of 7 in marketing
04:21 – Neil creates specific remarketing ads for the individual companies
04:51 – Account-based marketing works
05:14 – Neil never had issues with remarketing
05:54 – Instead of trying to be interesting, be interested in the people you connect with
06:21 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 07:01 – Go to SingleGrain.com/giveaway for multiple entries
07:10 – That’s it for today’s episode!

3 Key Points:

Figure out who your ideal customers are so you know who you should specifically target.
As a sales person, make sure you add value and marketing insights to your customers.
The more often a customer sees you, the more likely they will buy.