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How Much Should You Spend on Content Promotion? | Ep. #425

Sep 29, 2017

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In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there!

Time Stamped Show Notes:

00:27 – Today’s topic: How Much Should You Spend on Content Promotion?
00:37 – Eric asked Larry Kim of Wordstream, who is well-versed in paid advertising
00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement
- 01:11 – He’s pushing $50 for every published piece of content
01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion
- 01:52 – At least half of the time should always be spent on content promotion
- 01:57 – You can spend time or spend money on promotion
- 02:00 – You can boost traffic from different social media sites
02:20 – If you don’t want to spend money, you can promote your content by going through Google for similarly related content
- 02:35 – Email the people who tweeted your competitor's’ content and ask if they can share yours too
03:17 – If you’re just starting out, it is easier to reach out to people
03:33 – Make sure that your content is good
03:47 – A Dollar a Day Strategy by Dennis Yu of BlitzMetrics can you help you too
04:19 – Check your analytics and insights to create a more targeted audience
04:38 – Content marketing works if you’re promoting it
05:08 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 05:27 – Go to SingleGrain.com/giveaway for multiple entries
05:31 – That’s it for today’s episode!

3 Key Points:

For every piece of content you publish, you should spend half your time PROMOTING it.
Your content marketing won’t work if you’re not promoting it—it simply won’t reach people.
Even with just a dollar, you can push your content on Facebook.