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What Part of Your Funnel Should You Focus On? | Ep. #424

Sep 28, 2017

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In Episode #424, Eric and Neil discuss what part of your funnel you should focus on. Tune in to learn the different parts of a funnel, how to find your weakness, and the actions you can take to make sure your funnel is running (and converting) smoothly.

Time Stamped Show Notes:

00:27 – Today’s topic: What Part of Your Funnel Should You Focus On?
00:40 – Top of the Funnel (ToFu): the traffic that you’re trying to target; which is usually a much larger audience
00:48 – Middle of the Funnel (MoFu): people who have viewed your website or availed of your services
01:02 – Bottom of the Funnel (BoFu): returning customers or those who are close to purchasing
01:24 – If you don’t have a lot of visitors, focus on the top of the funnel
01:27 – If you have a lot of visitors but don’t have much conversion, work on your analytics to see where the drop off is—it’s either the middle or bottom of the funnel
- 01:43 – You can check it out using Mixpanel and/or Kissmetrics
- 01:50 – Focus on optimizing that part by doing A/B testing or surveys
02:12 – Eric shares an experiment of how they bring people through an entire funnel
- 02:16 – Eric did a case study for SaaS companies
02:45 – When you bring people through the funnel, the journey needs to be consistent
- 03:05 – The journey is a story as well
03;19 – Digital Marketer and Chris Von Wilpert have some good points on funnels
04:06 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool
- 04:15 – Go to SingleGrain.com/giveaway for multiple entries
03:50 – That’s it for today’s episode!

3 Key Points:

Figure out the part of your funnel where people fall off, then create a strategy to improve your performance.
Employ tests or experiments to make sure you’re on the right track.
Create a consistent journey for your funnel.