Marketing School - Digital Marketing and Online Marketing Tips

In episode #604, Eric and Neil discuss ways you can convert site visitors into repeat visitors. Tune in to hear how you can increase your conversions and revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Convert Your Visitors Into Repeat Visitors [00:45] 25-30% of Single Grain’s visitors are repeat visitors. [00:48] Most people will have this percentage of repeat visitors. [01:12] Collect email addresses and re-market to them. [01:30] People on your email list will be the highest converting channel. [01:36] Emails account for 30% of Overstock’s sales. [01:55] Made a lead magnet. [02:10] Use Beacon.by to make checklists and ebooks. Other helpful tools are: Canva and Hello Bar. [02:40] Use multiple channels; try push notifications. [02:45] To facilitate this, try Subscribers, Push Crew, or One Signal. [03:00] Chat bots are still effective (not as much as last year). You can get 40% of those people to your website. [03:24] You can use RSS to blog. [03:50] It’s a quick and easy way to blast everything. [04:10] Neil write his emails manually, which may make his blasts more successful. [04:30] Tailor your titles and content to each outlet (email, social, etc.). [05:00] Use email, push, chat bots, and any new marketing channel to get people to your site. [05:14] The goal is to engage with people as many times as possible. [05:55] Check out Neil’s guides on Quicksprout. [06:12] If you Google online marketing, Neil is always one of the top results. [06:38] Don’t forget about retargeting! [06:50] That’s all for today! [06:52] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #603, Eric and Neil discuss ways you should emulate HubSpot. Tune in to hear the ways in which HubSpot is successfully converting people into customers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Growth Hack Your Company by Copying Hubspot [00:35] Eric had one of the HubSpot VP’s, David Cancil, who is now the CEO of Drift, on Growth Everywhere. [00:47] David said that Hubspot got a lot of its clients/sales from it website grader tool. [01:04] When it comes to software, you want to give away something everyone wants. [01:18] Even if you release a cheaper version of coveted software and give it away for free, you will get a lot more traffic. [01:43] You can even apply this to physical products. [02:10] “Marketing is a race to the bottom.” -Neil [02:25] Neil bought and re-launched UberSuggest; did little to no marketing; and offered free versions of his competitors apps or software. [02:50] Russell Brunson offered a free book for which you only had to pay shipping. [03:15] Outgrow is a great free tool you can use and customize to suit your needs. [03:35] Lead Quizzes and the book Ask help you figure out what kind of questions you should be asking your customers. [04:10] Quizzes aren’t effective unless the product is relevant to the result of the quiz. [05:05] Hubspot personalizes the site to each visitor and welcomes you back by name. [05:24] Personalizing the experience will help conversion rates. [05:35] Amazon is also good at personalizing their experience. [06:05] You can easily use Upwork or CodePen or Top Down to hire workers/developers. [06:35] Product tools are the best way to market. [07:15] That’s all for today! [07:18] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #602, Eric and Neil count out 7 hacks that will help you increase your revenue. Tune in to hear these great hacks! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Copy Hacks That'll Allow You to Sell Anything [00:35] #1: Take a look at what everyone in your space is doing. [01:03] Focus your copy on a niche instead of directly competing with others content. [01:33] By tailoring to a specific audience, your conversions will go up. [01:54] #2: Check out Backlinko. [02:01] All the posts are easy to read. Model yoru content after this. [02:40] #3: Integrate testimonials and case studies that prove your point. [03:10] Make sure you include more than one testimonial. [03:20] Make it more of a story. [03:33] #4: Emaildrips will help you draw inspiration on what to do next. [03:59] #5: Do the opposite pitch of what is on your landing page. [04:30] Most of your visitors won’t convert, but re-market to your core audience. Send them to a different landing page and try a more emotional pitch. [05:10] #6: Generate a sense of urgency (Swiped is a great resource for this). [06:15] #7: Make sure you have a relevant call to action. [06:45] Relate your calls to action to everything you see on your homepage. [07:04] That’s all for today! [07:06] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #601, Eric and Neil discuss the one thing that Marketers tend to overlook. Tune in to hear what you might be neglecting in your business plan. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:The One Essential Thing That Most Marketers Miss [00:50] You can’t build something great without a great team. [01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this. [01:41] Algorithms always change and it makes it hard to stay popular or “on top”. [02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important. [02:41] Focus on providing an amazing customer experience. [02:48] Use Zappos as an example of great customer service, [03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company. [04:49] Who? Is a great book that will teach you about the psychology of team building. [05:04] Primal Branding is another good resource. [05:18] Instead of spending time and money on logo and image, spend the time with your customers. [05:45] That’s it for today! [05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #600, Eric and Neil explain how you can generate traffic on Instagram. Tune in to hear how you can leverage social media in order to grow your business. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Generate Traffic From Instagram When You Have No Followers [00:40] Make sure you’re using the right tags. [00:43] There are tools like RiteTags to help you with this. [01:04] Promote your Instagram on your other social accounts. [01:10] Get the most engaged people to follow you. [01:18] The more engaged your followers, the more viral your post will end up being. [01:28] Eric finds the most engaged users in his industry and engages them on social media. [01:52] Start doing stories and when people watch, get them to go to your website. [02:13] Instagram Pods are a way of getting people together and like each other’s posts. [02:57] Eric likes Unity Influence, which is a platform where you can find influencers (NOTE: Eric has invested in this company). [03:22] When someone likes 20 pictures all at once, it doesn’t have as great an effect. If someone likes your photo and nothing else, your post will get a bigger bump. [03:54] Eric hired a company that kept reposting other people’s motivational quotes and doing power likes. [04:05] This doesn’t actually add value, so if you’re going to do something like that, you may as well use Canva. [04:25] You also need to have the right content that caters to your target audience. [04:32] Also, consider buying another Instagram account. [04:45] The account that you buy doesn’t have to be active before you buy it, but it should be in your field. [05:20] That’s it for today! [05:23] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #599, Eric and Neil discuss how you can run a virtual marketing team. Tune in for tips on how to manage remote workers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How To Run A Virtual Marketing Team [00:33] Neil was listening to Masters of Scale and the CEO of Zoom was talking about how 50% of their talent are remote workers. [01:05] Eric hires people from all over and they work remotely. [01:17] He does it not because remote workers are cheaper (they aren’t), but because they are talented. [01:45] Eric and Neil have been tapping into the virtual market for 10-15 years. [02:07] When running a virtual team, people have to specialize. [02:31] Neil finds that communication is better when everyone is on site. [03:10] 1:1 meetings are key for direct reports. [04:17] When you want people to perform their best, give them KPIs and other marks to hit; goal-setting is key. [05:40] Eric’s team uses Bonusly, which allows you to award points to people, which then translate to online dollars. It becomes a recognition tool that encourages a bit of competition. [06:15] On the agency side, they use HubStaff, which tracks the time of your employees. [06:36] It’s important to have a record of the time your virtual employees are working. [06:54] This doesn’t mean you should be a micromanaging snoop! [07:25] If you have to do this, they are probably not the right employee. [07:40] Virtual employees need to have a lot of discipline. [07:55] Eric and Neil operate their businesses using the Traction model. [08:24] Eric read The Coaching Habit and thinks it contained useful information for running a business. [08:52] That’s all for today! [08:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #598, Eric and Neil discuss the 7 crazy ways you can improve your business. Tune in to hear how you can attract more customers and increase revenue! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Crazy Marketing Experiments That Will Change Your Business [00:40] #1: Run brand-related experiments. [01:04] Google relies on many factors when it comes to ranking and if people are searching for you, your rank will probably be higher. [01:47] #2: Build a repurposing framework. [02:35] Over 10% of podcast listeners make over 6 figures! [02:53] #3: Create your own podcast or advertise on some. [03:20] #4: Build a remarketing funnel that uses videos to tell your story. [04:19] Video has ten times more brand awareness than text or other forms of marketing. [04:30] #5: Showcase your daily life. [04:45] By documenting your work life, you will find that you will have an engaged community. [05:18] #6: What’s old is new again. [05:29] While people are spending on digital, this doesn’t negate the efficacy of older methods. [06:09] #7: If you are selling a high-ticket item and selling to wealthy clientele, consider sending a courier to their home or office with $1000 in cash and a note explaining that you want 30 minutes of their time. [06:50] A lot of people will take the call. [07:02] That’s it for today! [07:04] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market an ICO [00:33] An ICO is an “Initial Coin Offering”. [00:36] A lot of people are releasing cryptocurrencies. [01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”. [01:55] Some of the ICO’s have bad websites. [02:21] They’re using bad animations and insider lingo that doesn’t help to further their business. [02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value. [03:10] Keep it simple! [03:17] ICO are now maxing out their Telegram groups (which means they have more than 75,000 people in that group). [03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with Polygram. [04:00] The first email drove people to the Telegram group. [04:15] They also airdropped tokens for free because of referral programs, etc. [04:44] Celebrity endorsements aren’t the best idea. Instead, use crypto-influencers, as they draw in the right type of customer. [05:20] Right now, there are a lot of people writing white papers. You want the write type of people writing these (professors, influencers, etc.). [06:00] You can use Inbound Junctions to create press for your ICO. [06:07] Leverage email lists. [06:10] Promote partnerships with other ICO’s. [06:15] Create a Reddit channel. [06:31] Engagement is so important. [06:50] Have people manage communities and chat rooms. [07:12] Facebook has banned any sales ads referencing cryptocurrency. [07:53] That’s all for today! [07:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #596, Eric and Neil explain how you can convert leads into customers. Tune in to hear what steps you can take to increase your sales revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Convert Leads into Customers [00:34] Eric and Neil both get leads from their website, but only convert about 5% into customers. [00:52] Converting comes down to nurturing, because you have to coax people into being ready to buy. [01:05] If 5% of your leads are qualified, you could follow up in various ways, but it could take a long time. [01:48] Eric’s company sends an introductory email. [02:02] He has also created a great channel via the Growth Everywhere podcast. [02:29] Nurture people with content over and over. [02:39] Most of your site visitors and leads will buy right away, but many will be hard to convert over time. [03:03] Real-person engagement helps convert people who aren’t sure. [03:14] This means attending conferences, hosting live events, Facebook Live Q&A’s, etc. [03:40] When you do polls using Zoom, you can ask people questions that will help you find new ways to approach your customers. [04:05] See which of the people you are trying to convert are in your area and make sure they attend a live event. [04:54] You should also be engaging your customers on social media, which is a great way to convert. [05:16] When people have questions or problems, don’t pitch your product, just be there to answer questions and prove yourself useful. [05:46] That’s it for today! [05:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #595, Eric and Neil discuss the best ways to engage people on social media. Tune in to hear what you could be doing differently. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Engage with Your Social Media Fans When They Keep Ignoring You [00:36] Facebook recently tweaked their algorithm, which means you will probably have to pay more for paid ads. [00:56] Even if you do it wrong, you will get more engagement. [01:15] Neil used to only do text-based articles, but he found that videos gives him more reach and engagement. [01:41] Create more than one type of engagement. [02:27] Offer a giveaway that encourages referrals in order to participate. [03:01] Video is the content that currently drives the most engagement. [03:20] Eric and Neil were called out on their Facebook page for not engaging their followers and just leaving the page to operate on its own. [03:36] Ultimately, the person who called them out was right. [03:52] If you see people asking industry-related questions on social media, even if they are not asking you specifically, respond to them! This is a great way to get more customers and fans. [04:30] At the end of the day, Eric and Neil messed up and broke their process. [04:58] One way to engage your audience is to help people out when they are contacting you to ask questions. [05:03] Join industry-related groups on Facebook and get in the mix. [05:16] Messenger bots are a great way to engage people, as well. Try Mobile Monkey. [05:36] Do your best to integrate live feed options provided by Facebook, YouTube, Instagram, etc. [06:15] Make personalized messages for each site visitor, which will help to engage them (via chatbots). [06:46] That’s it for today! [06:48] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.