The One Essential Thing That Most Marketers Miss

[00:27] Today’s Topic:The One Essential Thing That Most Marketers Miss

[00:50] You can’t build something great without a great team.

[01:22] Hiring and recruiting are the biggest marketing hacks out there, but people often don’t think about this.

[01:41] Algorithms always change and it makes it hard to stay popular or “on top”.

[02:20] It doesn’t matter what channel you’re marketing through, but rather your brand is most important.

[02:41] Focus on providing an amazing customer experience.

[02:48] Use Zappos as an example of great customer service,

[03:51] The CEO of Priceline realized that at the end of the day, it was all about his team and the people that make up the company.

[04:49] Who? Is a great book that will teach you about the psychology of team building.

[05:04] Primal Branding is another good resource.

[05:18] Instead of spending time and money on logo and image, spend the time with your customers.

[05:45] That’s it for today!

[05:47] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

The One Essential Thing That Most Marketers Miss | Ep. #601