Marketing School - Digital Marketing and Online Marketing Tips

How To Run A Virtual Marketing Team | Ep. #599

Mar 22, 2018

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In episode #599, Eric and Neil discuss how you can run a virtual marketing team. Tune in for tips on how to manage remote workers.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How To Run A Virtual Marketing Team
[00:33] Neil was listening to Masters of Scale and the CEO of Zoom was talking about how 50% of their talent are remote workers.
[01:05] Eric hires people from all over and they work remotely.
[01:17] He does it not because remote workers are cheaper (they aren’t), but because they are talented.
[01:45] Eric and Neil have been tapping into the virtual market for 10-15 years.
[02:07] When running a virtual team, people have to specialize.
[02:31] Neil finds that communication is better when everyone is on site.
[03:10] 1:1 meetings are key for direct reports.
[04:17] When you want people to perform their best, give them KPIs and other marks to hit; goal-setting is key.
[05:40] Eric’s team uses Bonusly, which allows you to award points to people, which then translate to online dollars. It becomes a recognition tool that encourages a bit of competition.
[06:15] On the agency side, they use HubStaff, which tracks the time of your employees.
[06:36] It’s important to have a record of the time your virtual employees are working.
[06:54] This doesn’t mean you should be a micromanaging snoop!
[07:25] If you have to do this, they are probably not the right employee.
[07:40] Virtual employees need to have a lot of discipline.
[07:55] Eric and Neil operate their businesses using the Traction model.
[08:24] Eric read The Coaching Habit and thinks it contained useful information for running a business.
[08:52] That’s all for today!
[08:54] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!