Marketing School - Digital Marketing and Online Marketing Tips

How to Market an ICO | Ep. #597

Mar 20, 2018

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In episode #597, Eric and Neil discuss how you should market an ICO. Tune in to hear tips on how to approach marketing this new industry.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: How to Market an ICO
[00:33] An ICO is an “Initial Coin Offering”.
[00:36] A lot of people are releasing cryptocurrencies.
[01:03] If you are a marketing agency, when working with an ICO, you have to “cover your ass”.
[01:55] Some of the ICO’s have bad websites.
[02:21] They’re using bad animations and insider lingo that doesn’t help to further their business.
[02:40] You will do much better if you don’t use insider lingo and instead create a simplistic video explaining your product and its value.
[03:10] Keep it simple!
[03:17] ICO are now maxing out their Telegram groups (which means they have more than 75,000 people in that group).
[03:45] One way to grow your telegram group is to blast your email list. Eric did this when working with Polygram.
[04:00] The first email drove people to the Telegram group.
[04:15] They also airdropped tokens for free because of referral programs, etc.
[04:44] Celebrity endorsements aren’t the best idea. Instead, use crypto-influencers, as they draw in the right type of customer.
[05:20] Right now, there are a lot of people writing white papers. You want the write type of people writing these (professors, influencers, etc.).
[06:00] You can use Inbound Junctions to create press for your ICO.
[06:07] Leverage email lists.
[06:10] Promote partnerships with other ICO’s.
[06:15] Create a Reddit channel.
[06:31] Engagement is so important.
[06:50] Have people manage communities and chat rooms.
[07:12] Facebook has banned any sales ads referencing cryptocurrency.
[07:53] That’s all for today!
[07:55] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!