How to Convert Leads into Customers

[00:27] Today’s Topic: How to Convert Leads into Customers

[00:34] Eric and Neil both get leads from their website, but only convert about 5% into customers.

[00:52] Converting comes down to nurturing, because you have to coax people into being ready to buy.

[01:05] If 5% of your leads are qualified, you could follow up in various ways, but it could take a long time.

[01:48] Eric’s company sends an introductory email.

[02:02] He has also created a great channel via the Growth Everywhere podcast.

[02:29] Nurture people with content over and over.

[02:39] Most of your site visitors and leads will buy right away, but many will be hard to convert over time.

[03:03] Real-person engagement helps convert people who aren’t sure.

[03:14] This means attending conferences, hosting live events, Facebook Live Q&A’s, etc.

[03:40] When you do polls using Zoom, you can ask people questions that will help you find new ways to approach your customers.

[04:05] See which of the people you are trying to convert are in your area and make sure they attend a live event.

[04:54] You should also be engaging your customers on social media, which is a great way to convert.

[05:16] When people have questions or problems, don’t pitch your product, just be there to answer questions and prove yourself useful.

[05:46] That’s it for today!

[05:58] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

How to Convert Leads into Customers | Ep. #596