Marketing School - Digital Marketing and Online Marketing Tips

In episode #713, Eric and Neil discuss how and why you need to manage your experiments. Tune in to hear how you can manage marketing experiments successfully. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Run and Manage Your Marketing Experiments [00:35] Neil likes to use Trello to manage his marketing experiments. [00:45] Everyone puts their ideas on the board and then they pick the best ones. [01:00] Don’t spend six months on something that doesn’t work. Start with smaller experiments. [01:22] Eric uses Asana Premium to organize his experiments. [01:58] GrowthHackers Northstar is a great tool, but Neil thinks they won’t be around much longer. [02:25] Make sure you’re spending time and energy on things you can get done quickly. [02:50] Everyone had a different perspective, which is why it’s great to get input and ideas from everyone on your team. [03:31] Only 1 in 12 experiments actually succeeds. [03:48] Neil thinks that stat means that whoever is running your experiments sucks. [04:05] Don’t forget to do qualitative studies. [05:15] If you’ve been running experiments for a long time, this is when you need to do something more drastic and crazy to move the needle. [05:45] Northstar uses the ICE Framework. [06:07] Eric recommends that you read Managing Oneself by Peter Drucker, a management guru. [06:45] You should have a feedback analysis tool to see who on your team is killing it. [07:05] If you’re not being scientific about your experimentation process, you are going to fly off the rails. [07:30] Don’t operate solely off your “gut feeling”; use qualitative and quantitative data to come to your conclusions. [07:44] That’s it for today! [07:47] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #712, Eric and Neil discuss why great marketers steal. Tune in to hear why you should be jacking tactics from other marketers. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Good Marketers Copy, Great Marketers Steal [00:45] Growing up, Eric played a game called “EverQuest”. [00:48] He had no strategy and saw a German player using a specific strategy and used that strategy to win a tournament. [01:17] In marketing, there is nothing wrong with stealing (except when it’s plagiarism). [01:33] Copying successful tactics is a good idea. [02:35] GrowthHackers is a great resource, as is Sparktoro. [02:54] Eric and Neil both use the traction framework, which means they run a lot of experiments. [03:40] Figure out what other successful marketers are doing and use their tactics to your benefit, [04:00] It’s not about being the first, it’s about being better. [04:15] Facebook steals a lot of stuff from their competitors. [04:45] Look at what you can convert and use for your own purposes. [05:00] That’s all for today! [05:03] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #711, Eric and Neil discuss exceptional marketing campaigns. Tune in to find out who are the best marketers in the game. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Most Exceptional Marketing Campaign in 2018 [00:48] Neil loves Billy Gene’s videos. [01:22] Neil thought his “Wolf of Wall Street” themed video was so effective. [01:50] Eric prefers Grant Cardone. [02:25] Eric once watched an hour and a half interview with Grant and he liked it because he was emotional and honest. [03:43] Tai Lopez also does a good job of leveraging lifestyle marketing. [04:05] Grant Cardone has multiple shows. [04:15] He is a great example of consistency and quality. [04:35] Billy Gene and Grant Cardone are neck and neck when it comes to leveraging lifestyle marketing. [05:00] Look at their techniques and see what you can learn from them. [06:22] Look at their campaigns and see if you can borrow strategies and apply them to your business in a way that works for your brand. [06:40] If someone’s marketing tactics rub you the wrong way, don’t dismiss them; see what you can learn. [07:21] That’s all for today! [07:26] If you are interested in getting a software bundle from Eric and Neil, tweet at Eric and let them know! [07:45] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #710, Eric and Neil discuss how Clickfunnels earned their success. Tune in to hear how Clickfunnels beat the competition. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Clickfunnels Built Their Way To $100M ARR [00:40] Clickfunnels is a SAS Product that is a monthly subscription service. [01:00] They claim you can use their product to do everything you need to build a site and promote it. [01:15] Leadpages and Infusionsoft are their direct competitors, who they have since surpassed. [01:45] They reached $100 Million ARR without raising capital. [02:10] Once you set up a funnel, it continues to work. [02:30] They not only sell the product, but also training to make sure you use it correctly. [03:20] If you Google Grant Cardone/Russell Brunson 10X, they sold a huge bundle that made them a lot of money. [04:30] Clickfunnels does a ton of webinars. [04:50] They also use affiliate marketing to grow their business. [05:25] They stand out from the pack because they are very generous with their commissions. [07:06] Russell Brunson is a creative marketer. [07:30] Clickfunnels doesn’t have salespeople or a marketing team and they still beat their competitors. [08:44] That’s all for today! [08:55] Tweet at Eric if you are interested in a software bundling offer. [09:10] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #709, Eric and Neil discuss the one marketing channel you are probably neglecting. Tune in to hear what important channel you haven’t leverage yet. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should [00:42] Branding is the one thing in which most business do not invest. [01:05] Big corporations are smart enough to spend big bucks on branding. [01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate). [02:12] Most of the money comes from awareness campaigns. [02:35] The rule of seven applies here. [02:45] Awareness campaigns can help your company more than you think. [03:33] Neil believes in branding. [03:50] Neil doesn’t track all his branding campaigns; he believes it works. [04:15] There is a great Hubspot post about tracking your branding ROI. [04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding. [05:55] Nintendo has been around for 130 years. [06:16] Nintendo stood the test of time, because they have always had consistent branding. [06:57] That’s it for today! [07:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #708, Eric and Neil discuss a marketing hack you aren’t using. Tune in to hear why bundling can drive up your revenue. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren't Using [00:36] Alex Becker teaches a course and has marketing automation software. [00:59] He uses the webinar to sell his software and other courses. [01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways. [01:40] This makes people feel like they are getting a lot of value. [02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies. [03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue. [03:33] GoDaddy has so many products that they offer as a bundle with web hosting. [04:25] If you have to offer upsells on top of bundling, you’re doing it wrong. [05:15] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies. [05:40] That’s it for today! [05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #707, Eric and Neil discuss why your blog isn’t loved by Google. Tune in to hear the one big mistake most people make. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: This is Why Your Blog Isn't Loved by Google [00:35] People like using web addresses that stick to the format “blog.domain.com” [01:08] Eric and Neil believe this is a mistake. [01:25] When Eric’s past companies switched from a sub-domain to a sub-folder, traffic increased. [02:30] If you’re going to switch, you have to change all of your internal links plus 301 them. [03:00] A lot of work is involved in switching over. Use Screaming Frog to make sure you changed everything over correctly. [03:45] You have to make sure you have an excel sheet your engineers can follow. [04:50] Go post by post when moving everything. [05:00] This is also an opportunity to update and delete content. [05:15] Make sure all your info is up to date. [05:22] That’s it for today! [05:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #706, Eric and Neil discuss why you should switch email service providers. Tune in to hear why you shouldn’t remain complacent. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Need to Switch Email Service Providers [00:38] Neil ended up switching because deliverability sucks after a while. [00:50] Neil has been having good luck with ConvertKit. [01:15] They make sure that the emails only go to people who consistently open Neil’s emails. [02:15] Deliverability dops because people either don’t clean their lists or because of spammers. [02:31] Neil doesn’t have his own IP, ConvertKit allows him to be on other IP’s. [02:43] Eric uses Drip. [02:50] Drip is more focused on ecommerce as opposed to ConvertKit who focuses on bloggers and online training courses. [03:15] Neil doesn’t believe it matters who the company targets; emails are emails no matter what you do. [04:00] ConvertKit does a lot of the work, so Neil doesn’t have to even think about it. [04:27] Eric may have been converted to ConvertKit because of Neil. [04:43] That’s it for today! [04:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #705, Eric and Neil discuss their feelings about conferences. Tune in to hear why Eric loves them and Neil thinks they are a waste of time. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Eric Loves Conferences and Why Neil Hates Them [00:45] Eric likes that he can connect with distant acquaintances and friends. [01:05] It gives you the chance to deepen connections. [01:30] Neil hates them, because he sees the dinners as a distraction. [01:50] He believes you can pick up more information watching YouTube videos, which is less expensive than a conference. [02:12] Neil thinks people don’t implement the things they learn at conferences. [02:50] He doesn’t see a direct correlation between attending conferences and increased revenue. [02:58] Most marketers also go to the wrong kind of conferences. [03:15] Eric agrees you need to be more selective about which conferences you attend. [04:05] If you don’t expand your horizons, you will keep getting the same info from the same people. [04:49] If you are at the beginning of your career, there is probably more value to conferences. [05:05] Networking through Skype, Slack, or Telegram is also effective. [05:30] Neil has been turning down paid speaking gigs, because he doesn’t see the value in conferences. [06:01] Go to free networking events or even thrown your own. [06:20] Try to make a list of the people you want to meet, so you have some focus. [06:44] That’s it for today! [06:46] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #704, Eric and Neil discuss why they don’t worry about sucking at Instagram. Tune in to hear why it’s ok to suck at Instagram marketing. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why We Suck at Instagram (and You Should To) [00:45] Neil only has one image uploaded at this point. [01:05] The cool part about  Instagram is that it gives you a window into other people’s lives. [01:30] If it’s a viable way to get business, why don’t Eric and Neil use it? [01:40] They want to play to their strengths and there also isn’t enough time in the day to focus on Instagram. [02:10] The two biggest spends/revenue producers are Adwords and Facebook. [02:40] Nail the basics first, then expand. [03:05] Grant Cardone has an insane studio set-up, because he has a whole team. [03:35] When you’re starting out, you aren’t yet mastering anything. [03:47] Focus on a few basics, before trying your hand at Instagram. [04:25] When you are good at video and pictures, then you can worry about Instagram. [05:11] You need 10,000 followers to do well on Instagram and it’s hard to reach that level. [05:52] A lot of people have fake bot followers, which affects the account’s reach. [06:09] That’s it for today! [06:13] Go to Singlegrain.com/Giveway for a special marketing tool giveaway! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.