Good Marketers Copy, Great Marketers Steal

[00:27] Today’s Topic: Good Marketers Copy, Great Marketers Steal

[00:45] Growing up, Eric played a game called “EverQuest”.

[00:48] He had no strategy and saw a German player using a specific strategy and used that strategy to win a tournament.

[01:17] In marketing, there is nothing wrong with stealing (except when it’s plagiarism).

[01:33] Copying successful tactics is a good idea.

[02:35] GrowthHackers is a great resource, as is Sparktoro.

[02:54] Eric and Neil both use the traction framework, which means they run a lot of experiments.

[03:40] Figure out what other successful marketers are doing and use their tactics to your benefit,

[04:00] It’s not about being the first, it’s about being better.

[04:15] Facebook steals a lot of stuff from their competitors.

[04:45] Look at what you can convert and use for your own purposes.

[05:00] That’s all for today!

[05:03] Go to Singlegrain.com/Giveaway for a special marketing tool giveaway!

Good Marketers Copy, Great Marketers Steal | Ep. #712