The One Marketing Channel You Aren't Investing in But Should

[00:27] Today’s Topic: The One Marketing Channel You Aren't Investing in But Should

[00:42] Branding is the one thing in which most business do not invest.

[01:05] Big corporations are smart enough to spend big bucks on branding.

[01:25] Think about all the things at the airport that are branded (the bins at security, the walls of your gate).

[02:12] Most of the money comes from awareness campaigns.

[02:35] The rule of seven applies here.

[02:45] Awareness campaigns can help your company more than you think.

[03:33] Neil believes in branding.

[03:50] Neil doesn’t track all his branding campaigns; he believes it works.

[04:15] There is a great Hubspot post about tracking your branding ROI.

[04:40] Eric feels he is better at the less flashy aspects of marketing, which is why he does branding.

[05:55] Nintendo has been around for 130 years.

[06:16] Nintendo stood the test of time, because they have always had consistent branding.

[06:57] That’s it for today!

[07:01] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

The One Marketing Channel You Aren't Investing in But Should | Ep. #709