Bundling: The Marketing Hack That You Aren't Using

[00:27] Today’s Topic: Bundling: The Marketing Hack That You Aren't Using

[00:36] Alex Becker teaches a course and has marketing automation software.

[00:59] He uses the webinar to sell his software and other courses.

[01:18] Eric used to partner with software and education companies and they would bundle software and offer giveaways.

[01:40] This makes people feel like they are getting a lot of value.

[02:15] HighRise and Basecamp offered bundling and the revenue went up for both companies.

[03:00] Work out a bundling deal with someone in your industry. It’s a great idea to drive revenue.

[03:33] GoDaddy has so many products that they offer as a bundle with web hosting.

[04:25] If you have to offer upsells on top of bundling, you’re doing it wrong.

[05:15] You need to comply with GDPR laws if you are bundling, especially if you are working with other companies.

[05:40] That’s it for today!

[05:44] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

Bundling: The Marketing Hack That You Aren't Using | Ep. #708