This is Why Your Blog Isn't Loved by Google

[00:27] Today’s Topic: This is Why Your Blog Isn't Loved by Google

[00:35] People like using web addresses that stick to the format “blog.domain.com”

[01:08] Eric and Neil believe this is a mistake.

[01:25] When Eric’s past companies switched from a sub-domain to a sub-folder, traffic increased.

[02:30] If you’re going to switch, you have to change all of your internal links plus 301 them.

[03:00] A lot of work is involved in switching over. Use Screaming Frog to make sure you changed everything over correctly.

[03:45] You have to make sure you have an excel sheet your engineers can follow.

[04:50] Go post by post when moving everything.

[05:00] This is also an opportunity to update and delete content.

[05:15] Make sure all your info is up to date.

[05:22] That’s it for today!

[05:27] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

This is Why Your Blog Isn't Loved by Google | Ep. #707