Marketing School - Digital Marketing and Online Marketing Tips

In episode #1912, Neil and Eric talk about why people still ask if SEO is relevant. While SEO takes much longer to be effective than several years ago, it is still a crucial part of your exposure and has huge payoffs in the long run. To learn more about the impact of SEO and why people often overlook its value, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Do People Still Ask If SEO is Relevant? [00:27] Why SEO takes longer to be effective than it did several years ago. [01:09] Why SEO is a long-term investment and why the ROI on it is still huge. [03:44] That’s it for today! [03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1911, Neil and Eric talk about what to do before Black Friday and Cyber Monday. The days, weeks, and months leading up to Black Friday and Cyber Monday, is a crucial time of preparation. We discuss some of the best ways to prime your contact list for your upcoming deals, as well as how to do rigorous testing to make sure your site can handle the holiday traffic. To learn more about what you should be doing in preparation, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Do This Before Black Friday and Cyber Monday. [00:30] Why incorporating upsells and downsells are essential.  [01:41] Prime your contact list to anticipate your Black Friday and Cyber Monday deals through your various marketing channels like high-volume emails, blogs, or texts. [02:25] Remember to take into account worldwide supply chain issues. [03:00] Why it’s important to do rigorous testing of your site leading up to these holidays. [04:12] That’s it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Quicksprout KanBan Box Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Discover the power of setting SMART goals—Specific, Measurable, Achievable, Realistic, and Timely. Learn how effective planning can turn vague ambitions into concrete outcomes. Explore why realistic goal-setting is crucial for your team's performance and how accountability can elevate high achievers. Get practical examples to illustrate the impact of well-defined goals on business growth. Tune in to optimize your goal-setting strategy and drive your success!

Discover the power of community in marketing strategies. The hosts emphasize creating quality content and focusing on member engagement over direct sales. Learn how thriving communities adapt to their members' needs, distinguishing them from mere audiences. A metaphorical comparison highlights the importance of fostering belonging and long-term relationships. Plus, they share insights on making your community feel like a home. Enhance your marketing approach by prioritizing support and connection!

This discussion centers on the critical trio of culture, community, and communication as the backbone of successful organizations. Eric emphasizes the necessity of hiring the right team to strengthen these core elements. He shares insights on measuring success, such as maintaining low employee turnover and utilizing NPS surveys for engagement. Additionally, inspiration is drawn from top CEOs and recommended readings to cultivate a thriving workplace culture.

In episode #1907, we talk about the number one thing that your host, Neil Patel, is choosing to focus on for November: hiring rockstars! While you can’t necessarily quantify how much business they will attract per quarter, Neil believes that there are numerous ways in which rockstar employees create opportunities for your business. He also shares his advice for what to do when you can’t afford to hire the rockstar you want, so make sure to tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Why Neil is Choosing to Focus On This One Thing for November. [00:31] Why Neil is focusing on hiring rockstars in November, December, even January. [01:45] While you can’t quantify the business they will attract, hiring rockstars creates opportunities. [02:10] How hiring rockstars has accounted for 30 to 40 percent of Neil’s new revenue. [02:35] What to do when you can’t afford to hire a rockstar; wait until you can! [02:46] The benefits of keeping rockstars ‘on ice’ and keeping them excited. [03:08] That’s it for today! [03:13] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Reaching $10 million in revenue is no small feat, with only 1.1% of American businesses hitting this mark. Discussion focuses on how to identify the right candidates who can propel your business to $100 million. Key insights include the importance of defining desired outcomes before hiring and methods to mitigate risks when bringing on a high-stakes employee. Effective strategies are shared to streamline the hiring process, ensuring that businesses make informed decisions as they scale.

David Spinks, VP of Community at Bevy and co-founder of CMX, shares his expertise on community building and engagement. He emphasizes the difference between building an audience and cultivating a community, highlighting the deeper connections it fosters. The discussion includes the importance of genuine member experiences and the SPACES Model for defining community value. Spinks also identifies common pitfalls businesses encounter when starting community initiatives and offers strategies for successful community management in the digital age.

Reaching $1M in revenue is just the start! The discussion emphasizes the crucial need for hiring an operations specialist to enhance scalability. Learn about the dynamic between visionaries and integrators, and how detail-oriented hires can streamline processes. Discover helpful frameworks like the Entrepreneur's Operating System (EOS) that can expedite growth. Plus, explore resources like 'Rocket Fuel' to deepen your understanding of effective business roles!

Reaching $100K in revenue is a pivotal moment! Discover who to hire next to fuel your growth. The hosts delve into the importance of targeting growth-centric roles, especially in marketing and user acquisition. Task prioritization becomes key as they discuss outsourcing less impactful tasks, allowing you to focus on what truly drives success. Join the conversation to uncover strategies that will set the stage for scaling to $1M!